BANGKOK, September 23, 2009
Agoda.com, a leading, Asian-based, online hotel reservation service and a part of Priceline.com (Nasdaq: PCLN), today announced plans to distribute properties of the Mantra Group, the second largest hotel operator in Australia and New Zealand. Mantra Group properties, which include the Peppers, Mantra, and BreakFree brands, are going to utilize Agoda’s industry leading online distribution technology and will work closely with the Agoda team to manage rates and promotions, allowing quick response to the fluctuating hotel market.
The distribution agreement gives Mantra Group access to Agoda's latest version of the Yield Control System (YCS). The recent upgrade to YCS provides even greater flexibility in managing inventory and rate structure, with the ability to offer appealing promotions to Agoda customers. Mantra Group properties included in the agreement range from self-contained apartments to luxurious resorts and retreats in all major destinations throughout Australia and New Zealand. These properties now also receive exposure to over 1,000,000 worldwide members of Agoda's rewards program.
Wilfred Fan, Agoda's Vice President of Business Development said, "It is a pleasure to have one of the leading hotel operators in Australia on board with Agoda.com. Our inventory management system will give Mantra Group properties access to previously untapped markets as well as the ability to monitor industry trends and apply corresponding pricing strategy. Our YCS platform also provides the ability to offer yield opportunities in various source markets with fenced promotions. By partnering with Mantra Group, Agoda has added another premier brand to the fold and have increased our presence in the increasingly popular destination."
Luke Jamieson, General Manager of Distribution for Mantra Group said, "Mantra Group is continuously looking for channels to help distribute our inventory and promote our brand. The online market place has become an excellent avenue for us to promote our properties. We just needed to find the right partner to help us achieve our goals. Agoda.com was an easy choice to partner with. Their presence in SE Asia and continued expansion into other markets was extremely appealing when we were reviewing potential partners. Their easy to use website, knowledgeable staff and fantastic YCS technology really cemented the decision. We look forward to what we expect will be a long and prosperous relationship."
Agoda offers hotel reservation services through a comprehensive, user-friendly website which is available in 21 languages; including Chinese, Japanese, Korean, Thai and many European languages. The sites are supported by a multilingual, customer service team, which operates 24 hours/day, 365 days/year.
For more information regarding Agoda, please access its website at www.agoda.com or contact the Agoda team via e-mail at firstname.lastname@example.org.