Last Updated on 13 February 2013
Information We Collect
We collect Personal Data about you that you provide to us while using the Site. Personal Data may include your name, address, phone number, credit card number, e-mail address, hotel name, hotel location and/or length of stay. We also collect non-personally identifiable information, which may be linked to your Personal Data, including your log-in name, IP address, nationality and password, and search preferences related to specific searches.
Protecting Your Personal Data
To prevent unauthorized access, we maintain reasonable physical, electronic and organizational procedures to protect Personal Data against accidental or unlawful destruction or accidental loss, alteration, or unauthorized disclosure or access. To protect credit card transactions, Agoda.com currently uses Secure Socket Layer technology to encrypt credit card information during transit.
How We Use the Information We Collect
We use Personal Data and other information collected through the Site to register you with the Site and our Agoda Rewards program as requested by you, to provide you with the requested products and services (mainly to process your reservation), to provide you with information about our products and services on the Site or on other websites and to communicate with you to the extent necessary to provide such requested products and services, and to build features that will make the services available on the Site easier to use. This includes faster purchase requests, better customer support and timely notice of new services and special offers. From time to time, Agoda may contact you to request feedback on your experience in using the Site, to assist us in improving the Site, or to offer special savings or promotions to you as a Site user, where you have indicated your consent to receiving such communications. If you would prefer not to receive notices of special savings or promotions, you may simply opt out from receiving those by replying to Agoda using the hyperlink provided in these notices.
Sharing Your Personal Data
Agoda may share your Personal Data with third parties we employ to perform services on our behalf, such as web hosting services, data analysis, to market our products and services, also on websites of such third parties, to handle credit card transactions and to otherwise provide you with customer service. All such third parties will be under an obligation to maintain the security and confidentiality of the Personal Data, and to process the Personal Data only in accordance with our instructions.
In some cases, Agoda may require that you transact directly with a third party to obtain services, or when you use the Site to reserve a hotel room or obtain another product or service, we may provide your Personal Data to that hotel or other involved third party.
Agoda may, in compliance with applicable law, disclose Personal Data to protect ourselves against liability, to respond to subpoenas, judicial processes, legitimate requests by law enforcement officials, or as otherwise required or necessary in order to comply with applicable law, or to the purchasers in connection with any sale, assignment, or other transfer of all or a part of our business or company. We may also, in compliance with applicable law, disclose Personal Data to enforce or apply the terms and conditions applicable to our products and services or to protect the rights, property or safety of Agoda, our users or others.
In the situations described above, the recipient of the Personal Data may be located in a jurisdiction that may not provide an equivalent level of data protection to the laws in your home jurisdiction.
Our Policy Concerning Cookies and Pixel Tags
Our Site uses session and persistent cookies as well as pixel tags (also called clear gifs) to collect and store certain information about you. A cookie is a small piece of data that is sent to your computer from the Site and stored on your computer’s hard drive. Session cookies are necessary to keep you logged in during your visit to the Site and they disappear from your computer when you close the browser. Persistent cookies remain on your computer after the browser has been closed, but can be deleted at any time through your browser settings.
By visiting our Site, you consent to the usage of cookies and pixel tags as described below. If you want to prevent your browser from accepting cookies, if you want to be informed whenever a cookie is stored on your computer or if you want to delete cookies from your computer, please make the necessary changes in your Internet browser settings, typically under the sections “Help” or “Internet Options”. If you disable or delete cookies in your Internet browser settings, you might not be able to access important functions or features of this Site, you will be required to re-enter your log-in details and your use of the Site may be limited. Please also note that opting out of a third party cookie (see below) does not mean that you will no longer receive or be subject to online advertising or marketing analysis. It means that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.
Agoda uses a session cookie to keep you logged in throughout your visit to the Site.
Agoda uses persistent cookies to "personalize" the Site for each user by remembering information about the user's visit to the Site, e.g., the language you selected, your log-in details so that you do not need to re-enter them at your next visit to the Site and your search criteria and search results.
Agoda also uses persistent cookies or pixel tags to analyze your surfing behavior and your visit to the Site enabling us to improve the Site and our services and to tailor our advertising (via email, on our Site, and on other websites) according to the interests of our users. Such cookies and pixel tags gather information about the pages you visited on the Site and the searches you performed.
Third party companies may use persistent cookies to analyze your surfing behavior on and your visit to this Site as well as other web sites enabling us to improve the Site and our services. To opt out of collection of information by third parties for analytic purposes, please click on one or more of the following third party links:
http://www.baidu.com/duty/safe_control.html and such other links as Agoda may add from time to time.
See above for an explanation on our internal collection of information for analytical purposes.
Third party advertising
Our third party advertising companies may place cookies or pixel tags on some of the pages you visit on the Site. These cookies or pixel tags are designed to collect non-personally identifiable information in order to analyze your interests and searches when visiting our Site and to serve you advertisements specifically tailored to your interests and searches when you are visiting our Site or other websites. The non-personally identifiable information collected through cookies and pixel tags may be shared with other third parties for purpose of managing and targeting advertisements and for market research analysis.
If you would like more information about the information collection practices of third-party advertising companies and your choices about not having this information used by these companies or you would like to opt out of online preference marketing, click here: http://www.networkadvertising.org/consumer/opt_out.asp and with regard to our mobile apps, click here: https://ad-x.co.uk/dont_track.php.
How You Can Access or Change Your Personally Identifiable Information
If you wish to update any Personal Data you have previously provided, or to exercise any right of access, rectification, deletion, or opposition to the processing of your Personal Data that you may have under applicable law, please contact us via our Customer Support page. To protect your privacy and security, we will verify your identity before granting access or making changes to your Personal Data. Any request to access your Personal Data will be answered within a reasonable timeframe. You may also object to the processing of your Personal Data for purposes of advertising and market and opinion research.
If you wish to contact our customer service representatives about privacy issues via email, you may send an email to:
Alternatively, you may send a registered letter to the Agoda offices at the following address:
Privacy c/o Agoda Company Pte. Ltd.
20 Cecil Street #14-01
You may also contact our customer service agents 24/7 via phone at the following number:
+44 20 3027 7900 (international charges apply) or any other number that we
may advise from time to time.
A Special Note About Minors
Persons under the age of 18 are not eligible to use the accommodation reservation services on our Site. Minors can normally accompany their parent(s) or legal custodian
who have booked an accommodation, except where indicated otherwise in the hotel