Hugely popular with leisure travelers, this small, family-run hotel in central London has all the markings of a not-so-hidden 'hidden gem'. A few minutes' walk from Victoria station and just over the road from the bus stop, the Luna Simone Hotel is what one imagines a quaint English B&B should be like. Tidy, prettily furnished rooms occupy this Edwardian townhouse, complete with narrow staircases and mini balconies. The care of the owners is evident in every detail. Guests can expect to find complimentary Internet access, homestyled English breakfasts, spotless bathrooms, and super-friendly personal service. The surrounding area is also full of charm with plenty of pubs and restaurants at hand and Westminster, the London Eye, and Buckingham Palace within walking distance.