Hugely popular with leisure travelers, this small, family-run hotel in central London has all the markings of a not-so-hidden 'hidden gem'. A few minutes' walk from Victoria station and just over the road from the bus stop, the Luna and Simone Hotel is what one imagines a quaint English B&B should be like. Tidy, prettily furnished rooms occupy this Edwardian townhouse, complete with narrow staircases and mini balconies. The care of the owners is evident in every detail: complimentary internet, home-style English breakfasts, spotless bathrooms and super-friendly personal service. The surrounding area is also full of charm, with plenty of pubs and restaurants at hand and Westminster, the London Eye and Buckingham Palace within walking distance.