My favorite hotels
People love this hotel for:
    Nearest transport:
  • Powell Street Subway Station (0.4 Km / 5 min walk)
    Area recommended for:
  • shopping
  • sightseeing
  • restaurants
    Distance to airport:
  • San Francisco International Airport (18.8 Km)
    Top nearby attractions:
  • Union Square (0.3 Km / 4 min walk)
  • Powell Street Cable-Car Turnaround (0.4 Km / 5 min walk)
  • Westfield San Francisco Shopping Center (0.5 Km / 6 min walk)
  • AMC Loews Metreon 16 (0.7 Km / 9 min walk)

Note: Distances are measured as a straight line.

Serrano Hotel Union Square

405 Taylor Street, San Francisco Downtown, San Francisco (CA), United States 94102 (Show on map)

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Features of Serrano Hotel Union Square

Hotel Facilities

  • 24-hour front desk
  • ATM/cash machine on site
  • bar
  • business center
  • car hire
  • dry cleaning
  • elevator
  • facilities for disabled guests
  • family room
  • laundry service
  • luggage storage
  • meeting facilities
  • newspapers
  • restaurant
  • room service
  • safety deposit boxes
  • tours

Sports and Recreation

  • fitness center
  • massage
  • sauna


  • valet parking

Languages Spoken

  • Chinese (Mandarin)
  • English
  • Spanish

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Hotel Description
Offering quality accommodations in the restaurants, shopping, sightseeing district of San Francisco ...see more Offering quality accommodations in the restaurants, shopping, sightseeing district of San Francisco (CA), Serrano Hotel Union Square is a popular pick for both business and leisure travelers. From here, guests can enjoy easy access to all that the lively city has to offer. For those of you who want to venture out, Curran Theater, American Conservatory Theater, Glide Memorial United Methodist Church are just some of the attractions available to visitors.

Offering hotel guests superior services and a broad range of amenities, Serrano Hotel Union Square is committed to ensuring that your stay is as comfortable as possible. Guests of the hotel can enjoy on-site features like 24-hour front desk, facilities for disabled guests, luggage storage, valet parking, room service.

In addition, all guestrooms feature a variety of comforts. Many rooms even provide towels, sofa, umbrella, internet access – wireless, whirlpool bathtub to please the most discerning guest. The hotel's recreational facilities, which include fitness center, sauna, massage are designed for escape and relaxation. Discover an engaging blend of professional service and a wide array of features at Serrano Hotel Union Square.
Hotel Policies
Useful Info
Food, drink and entertainment

Recent customer comments

Filter by Traveler Type
All reviews (13)

Business travelers (4)

Couples (6)

Solo travelers (1)

Families with young children (1)

Groups (1)

Very Good
Value for Money
Staff Performance
Hotel Condition/Cleanliness
Room Comfort/Standard
All reviews (13)
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Michelle A. Couples
Australia, July 15, 2013
Nice boutique hotel on the doorstep of everything

Cleanliness, central location, pleasant staff
Pros: Comfortable, clean rooms Great location Very pleasant and efficient staff Good gym Lovely evening wine reception Cons: Very slow WiFi
Gil G. Business travelers
Israel, June 01, 2013
Great hotel in good location.

location value service
Nicholas S. Business travelers
Canada, May 30, 2013
Medium sized hotel with some character

Location, style, value
We enjoyed the stay here. The rooms are quite decorative but still functional. The internet was fast and stable. The staff were all fine and professional. The place had an unique feel to it beyond a regular city hotel.
Yuna W. Couples
Japan, October 29, 2010
Handy and comfy

Location and guest room(small but cozy)
Everything was great
Yftah M. Solo travelers
Israel, May 04, 2010
Short visit in SF

I liked the Lobby decorations. Morning coffee served for free which is a nice gesture Room was comfortable but small (but since I was alone it didnt bother)
There are many hotels to choose from in this area. If you want to be in the MIDDLE of downtown you should probably take on of the many hotels 2 blocks west. Serrano is very central but it’s like 1-2 blocks from the shopping streets. I liked the hotel very much. It was clean, not too small and not too big, beautifully decorated and central enough. I had a short stay this time but next time I’m in town I might visit again if the price fairly (like they did this time)
Tammy D. Groups
United States of America, February 04, 2009
ZAP Hotel 2009

Great location, beautiful room, excellent service
We were welcomed as soon as we arrived. The door men were always attentive, each and every time we entered and exited. The clerks were very knowledgeable. The room was beautiful. The bathrooms were a bit small but very doable. Everything was very clean. The location was great, easy access to everything. No coffee in room but set up downstairs very early so you basically always had coffee available. I love this hotel and the price was right!
Timothy M. Families with young children
United States of America, December 16, 2008
Great Hotel, terrible bed

Location is great, front desk friendly and helpful, bell service very helpful
Great lobby in a slightly dodgy area of San Francisco. Yes you are downtown, a block or two from Union Square, Theaters, etc., but the Tenderloin and Market Street are dirty, impoverished areas at your doorstep. The room was smallish but neat and clean with good linens. It had restored charm from an earlier era, but the heating system was loud and one of the two beds left me with a backache that took days to recover from. Otherwise a quiet space 17 floors above the city. I might give it another try based on the staff service and the moderate price. We did not use room service or eat dinner at Ponzu, but breakfast was served slowly, at high price and low quality. You're better off at the Taylor Street Cafe around the block.
Tae K. Couples
United States of America, November 17, 2008
Terrific hotel

Fantastic view from our room; central location meant that we didn't have to drive anywhere; helpful staff; wine hour at 5pm; terrific decor.
My wife and I stayed at the Hotel Serrano for two nights in November 2008 to celebrate her birthday. Like the other Kimpton hotel we've stayed at, the staff was terrific, and the decor fantastic. The front desk upgraded us upon check-in to a lovely Queen Deluxe on the 16th floor with a terrific view of the city. The central location meant that we could walk to Union Square, Hayes Valley, the Embarcadero, and the North Shore without difficulty. Sure, space is a little tight, but given the historic nature of the hotel, not unexpected. The in-room mini-fridge is not badly priced if you feel like a drink once you've retired for the evening. A fantastic stay!
CHRIS Y. Business travelers
United States of America, November 24, 2008
Serrano Hotel San Francisco, CA

Friendly staff, wine tasting everyday from 5-6, overall a nice experience
Overall I would recommend the Serrano Hotel for young couples and business types. There was a Euroamerican feel about the hotel with many international visitors present. Few families were there and I would not recommend this boutique-style hotel to traveling families.
Darren K. Couples
United States of America, October 19, 2008
Lots of class, small rooms

Clean, classy, great location
We brought guests from Belgium to see SF...the hotel is in a good, convenient location and is nicely decorated. However, the rooms were VERY small, with queen beds instead of king and the room temp was tricky to control, with a loud a/c unit. Our two window views were the wall of the building next door, and the unattractive buildings across the street. Not a bad place, but know what to expect, or you could be somewhat disappointed. "Run of House" was misleading.

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What's nearby? / Directions

What's nearby?

Moscone Convention Center
San Francisco Museum of Modern Art (SFMOMA)
Yerba Buena Gardens
Sony Metreon


Directions to our luxury San Francisco, CA hotel from the South Take Highway 101 North. From Highway 101, take Interstate 280 North into San Francisco, CA. From Interstate 280 North, take the 6th Street exit. Continue on 6th Street; stay in one of the left lanes. At Market Street, 6th Street becomes Taylor Street. Stay on Taylor for 4 blocks. The Serrano Hotel is in downtown San Francisco at the corner of Taylor and O'Farrell on the left side at 405 Taylor Street. Directions to our luxury San Francisco, CA hotel from the North From the Golden Gate Bridge / Marin / Wine Country: After crossing the Golden Gate Bridge into San Francisco, take the Lombard Street exit. Go 14 blocks on Lombard. Turn right on Van Ness Avenue; go 14 blocks to Bush. Turn left on Bush Street; drive 5 blocks to Jones. Turn right on Jones Street; drive 4 blocks to O'Farrell. Turn left on O'Farrell Street; drive 1 block. Turn left onto Taylor Street. The Serrano Hotel is in downtown San Francisco at the corner of Taylor and O'Farrell on the left side at 405 Taylor Street. Directions to our luxury San Francisco, CA hotel from the East From the Bay Bridge / Interstate 80 / East Bay: After crossing the Bay Bridge into San Francisco, take the 5th Street exit and veer right onto 5th Street. Cross Market; 5th Street will become Cyril Magnin. Take Cyril Magnin to Ellis Street. Turn left at Ellis; drive 2 blocks to Taylor Street. Turn right; drive 1 block. The Serrano Hotel is in downtown San Francisco at the corner of Taylor and O'Farrell on the left side at 405 Taylor Street.