Effortless chic defines this friendly boutique property north of Avenue Paulista. Located close to the theater district and the historic center of town, the Pergamon Hotel is not the atypical pretentious design hotel. More soothing than snobby, minimal geometric decor creates a comfortable laid-back ambience, enhanced by smiling staff members and the hotel's relatively calm locale. On the same street guests can pick up grocery goods and maybe even a dinner date at the Frie Caneca Mall, and activities of a more high-brow nature can be undertaken at the nearby neoclassical Theatro Municipal. While restaurants can always be found in central Sao Paulo, guests need only go as far as the hotel's offering, the Verissimo, for world-class Brazilian dining coupled with an extensive library of Brazilian design books.