Modern and bright, this boutique-style property will please travelers wanting a change from the standard neutral palette of most contemporary hotels. Sporting bold primary colors, the aptly-named The Time hotel is right next to Times Square and in the middle of Broadway's theaters, just over the road from Chicago. Quiet, despite its central position, the hotel is handy to the subway and is obviously in an excellent place for dining and entertainment. Rooms are compact but lacking in nothing, featuring sharp lines and ultra modern amenities like LCD TVs and Bose iPod docks. The chic Inc Lounge - formerly Time Lounge - doubles as the hotel's lobby, where Broadway starlets and travelers listen to hip-hop and rock with a cocktail in hand.