8.6
Excellent
/10
(1,375 reviews)See what guests said
Breakfast10
Housekeeping6
Shops2
See map
9.2

Exceptional

Location rating score

Exceptional location - Inside city center
Popular neighborhood
Popular landmarks
Modell's 50 m
Victoria's Secret 170 m
H&M 170 m
Consulate General of Lithuania 180 m
I Love Souvenirs 190 m
Macy's Herald Square 200 m
Herald Square 220 m
Empire State Building 220 m
Astro Gallery of Gems 230 m
34th Street- Herald Square Subway Station 230 m
Nearby landmarks
Empire State Building 220 m
Grand Central Terminal 750 m
Broadway 840 m
Times Square 840 m
Top of the Rock 1.09 km
High Line 1.63 km
Central Park 2.27 km
The Metropolitan Museum of Art 3.71 km
The National 9/11 Memorial & Museum 4.92 km
Statue of Liberty 8.42 km
Best Western PREMIER Herald Square

"We also had a great view of Empire State from our window ."

Tracy - February 9, 2019
Standard Double Room with Two Double Beds Best Western PREMIER Herald Square
Lobby Best Western PREMIER Herald Square
Lobby Best Western PREMIER Herald Square
See all 64 photos
Removed from saved list
Free Wi-Fi

Best Western PREMIER Herald Square

50 W 36th Street, Times Square, New York (NY), United States, 10018-8001 - See map
Property highlights
Check-in/out [express]
Hassle-free check in
Close to Empire State Building
Within 220 m of property
  • 230 meters to public transportation

  • Located in heart of New York (NY)

  • Free Wi-Fi in all rooms!

  • Air conditioning

  • Daily housekeeping

Cheaper than 95% of all properties in New York (NY) in the last 24 hoursCompared to 1,925 New York (NY) properties at Agoda for various dates
Value for money8.2
Location rating9.2
Nearest airportLaGuardia Airport (LGA)
Distance to airport9.9 km

Rooms available at Best Western PREMIER Herald Square

1 King Bed Non-Smoking
...
  • Room size: 19 m²/205 ft²
  • Non-smoking
  • 1 king bed
Enter dates to see prices
Executive King Non Smoking
...
  • Room size: 19 m²/205 ft²
  • Non-smoking
  • 1 king bed
Enter dates to see prices
2 Double Beds No Smoking
...
  • Room size: 20 m²/215 ft²
  • Non-smoking
  • 2 double beds
Enter dates to see prices
Standard King Room
...
  • Room size: 19 m²/205 ft²
Enter dates to see prices
1 Queen - Accessible
...
  • Non-smoking
  • Shower
  • 1 queen bed
Enter dates to see prices
Standard Double Room with Two Double Beds
...
  • Room size: 20 m²/215 ft²
Enter dates to see prices
Executive
...
  • Shower
Enter dates to see prices
Queen Room
...
  • Shower
Enter dates to see prices
Room Non Smoking
...
  • Shower
Enter dates to see prices
Standard
...
  • Shower
Enter dates to see prices

Frequently asked questions

What time is check-in and check-out at Best Western PREMIER Herald Square?

Check-in is from 03:00 PM, and check-out is until 11:00 AM. You may request early check-in or late check-out during booking, subject to availability. Guests checking in or out before or after the designated periods may be charged an additional fee. The hotel offers luggage storage to guests for before check-in and after check-out. The front desk is always open, day or night.

How do I get to Best Western PREMIER Herald Square?

For those who wish to drive their own cars, Best Western PREMIER Herald Square has a car park that's close to the hotel. If you're looking for an easy way to get around New York (NY) with private transportation, the hotel can arrange taxi service.

What is the smoking policy at Best Western PREMIER Herald Square?

Best Western PREMIER Herald Square does not permit smoking in any of its rooms or indoor areas.

See map
Explore the neighborhood

What people love about Best Western PREMIER Herald Square

  • 9.2
    Exceptional
    Location

    "Pro : Location, super strategic!"

    Kendra

    |

    December 12, 2019

  • 8.8
    Excellent

    "On a passé un très bon séjour."

    yannick

    |

    August 14, 2018

  • 10.0
    Exceptional
    Staff 

    "Hotel staff was very helpful."

    Rizwana

    |

    August 7, 2018

Property ranking|Compared to 1,925 New York (NY) properties
See all rankings
Location score
9.2/10
Cleanliness score
8.9/10
Cheapest price score
Value for money score
8.2/10
Better than
95
%
of New York (NY) properties
Better than
95
%
of New York (NY) properties
Better than
95
%
of New York (NY) properties
Better than
94
%
of New York (NY) properties
Up to 30% off with Agoda Insider Deals!

Prices drop the moment you sign in!

Sign in now
Overall rating:
8.6
Excellent
158 reviews
Cleanliness
8.9
Facilities
7.9
Location
9.2
Read all reviews >
What travelers say they love:
Strategic location wonderful staff
ANGELO from Philippines
Solo traveler
More about Best Western PREMIER Herald Square

More about Best Western PREMIER Herald Square

Whether you're a tourist or traveling on business, Best Western PREMIER Herald Square is a great choice for accommodation when visiting New York (NY). From here, guests can enjoy easy access to all that the lively city has to offer.

Simply put, all the services and amenities you have come to expect from Best Western International are right in the comfort of your own home. For the comfort and convenience of guests, the hotel offers 24-hour front desk, facilities for disabled guests, express check-in/check-out, luggage storage, and Wi-Fi in public areas.

Hotel accommodations have been carefully appointed to the highest degree of comfort and convenience. In some of the rooms, guests can find television LCD/plasma screen, non-smoking rooms, air conditioning, heating, and wake-up service. Whether you're a fitness enthusiast or are just looking for a way to unwind after a hard day, you will be entertained by top-class recreational facilities such as the fitness center. When you are looking for comfortable and convenient accommodations in New York (NY), make Best Western PREMIER Herald Square your home away from home.

Show less

Most talked about facilities

Breakfast
15 mentions
Housekeeping
3 mentions
Food & Dining
1 mention

What they offer

10.0
Exceptional

"Overall it was good experience."

Rizwana

|

August 7, 2018

View all reviews
Show less

Nearest essentials

Distances shown are straight-line distances on the map. Actual travel distances may vary.
Show less

Food and dining

Breakfast options

American
Continental
Buffet

Nearby restaurants

American cuisine
American cuisine
Jerusalem Cafe
20 m American, Cafe, Fast food
The Keg Room
50 m American, Bar, British
McGettigan's NYC
60 m American, Bar, Gastropub
Italian cuisine
Italian cuisine
Granduca
250 m Italian
Zorzi
250 m Italian
Ariel's
290 m Italian
Asian cuisine
Asian cuisine
Madangsui
50 m Asian, Barbecue, Korean
Hyo Dong Gak
70 m Asian, Chinese, Korean
CHO DANG GOL
80 m Asian, Korean, Vegetarian

What's nearby

Distances shown are straight-line distances on the map. Actual travel distances may vary.
Show less

Property's guest policies

Show less

Some helpful facts

Show less

Property announcements

Show less

Reviews of Best Western PREMIER Herald Square from real guests

Provided by verified guests of Agoda
Agoda Reviews (158)Booking.com Reviews (1211)
8.6
/
10
Cleanliness8.9
Facilities7.9
Location9.2
Room comfort and quality6.4
Service8.7
Value for money8.2
High score for New York (NY)
Rating
9+ Exceptional (35)
8-9 Excellent (17)
7-8 Very Good (13)
6-7 Good (2)
<6 Below Expectation (6)
Time of the year
Mar - May (16)
Jun - Aug (18)
Sep - Nov (20)
Dec - Feb (19)
All guests (158)
All room types
All languages

Show reviews that mention 

Showing 73 verified guest comments
1234
9.6
Exceptional
Jacob from United States
Couple
Executive King Non Smoking
Stayed 4 nights in March 2017

Vacation in New York”

My wife and I really enjoyed our stay at Best Western Premier in Herald Square. It is a small room, but everything is small in New York. But the room had plenty of space to relax. The food(breakfast) is okay... I would recommend adding a waffle maker

Reviewed March 15, 2017

Dear Jacob, Thank you for your feedback of your stay with us. We are very happy to hear you enjoyed your stay. As we strive to improve with each and every stay we hope you would return soon. Warmest Regards!

Responded July 16, 2018
Best Western PREMIER Herald Square
9.2
Exceptional
Michael from Sweden
Group
2 Double Beds No Smoking
Stayed 3 nights in January 2017

Great deal!”

This hotel is perfect for a stay in NYC. The location is hard to beat - close to the main subway stations that will take you pretty much anywhere, plus it's close to Times Square and Herald Square. The room (2 queen beds for 4 people) is quite tiny, so be ready for that. If you're there for a short stay, it's perfectly fine, but if you're planning a longer stay (1 week or more), then you may have to fight for space! but if you're well organized, you shouldn't have any problems. The Breakfast is decent - cereal, pancakes/french toast, bacon/sausage, toast/bagels, muffins/cookies, oatmeal, yoghurt etc. The only trouble with the breakfast is finding a space to sit on a busy morning (the weekend). The staff is super friendly!

Reviewed January 31, 2017

Dear Michael, Thank you for choosing to stay at Best Western Premier. We are glad to hear you found our location very convenient. Your feedback is very valuable to us, as we strive to improve with each and every stay. We hope you will return soon! Warmest Regards, Hafsah M.

Responded July 14, 2018
Best Western PREMIER Herald Square
10.0
Exceptional
Pui from Malaysia
Couple
Executive King Non Smoking
Stayed 4 nights in February 2017

Clean room but slightly small”

Great location; few blocks away from Penn Station, Grand Central, Times Sq. Walkable distance roughly 10-20min to everywhere you need as a tourist. Professional service from the staffs, they provide hot water, tea coffee at the lobby. Very useful considering a lot American hotels does not provide kettle in the room. Improvements that I believe could do would be the size of breakfast dining area. Considering you have close to 20 floors with about 4 rooms each level, the dining area is really small with some mornings out of our 5 days stay we couldn't get seats and had to stand by tables to wait for others to finish. Extremely long wait during peak time for lifts as well because there are only 2 elevators. We had king bed room and it was quite small as compare to other American hotels. Not much soace for 2 Asians to move around. Our first visit to New York not sure if this is what the city offers generally.

Reviewed February 10, 2017

Dear Pui, Thank you for providing our property with such valuable feedback. We are glad to hear you found our staff helpful and enjoyed our breakfast. We hope you consider returning to our hotel soon!

Responded July 14, 2018
Best Western PREMIER Herald Square
8.0
Excellent
rulette from Philippines
Family with teens
Executive King Non Smoking
Stayed 2 nights in May 2017

Very good”

Rooms are kinda small. Location is great. A lot of restaurants and convenience stores in the area. There's even a laundry shop right across the hotel. So close to 5th Ave., the Empire State Bldg., Times Square. Only 3-min walk to the nearest Metro station (34th St - Herald Square. I'd stay here again.

Reviewed May 31, 2017

Dear Rulette, Thank you very much for your review of your stay at our hotel. Your feedback is very helpful to us. We greatly appreciate your comments and glad to hear you found our location to be most convenient. We hope you return soon! Warm Regards, Hafsah Miah

Responded July 14, 2018
Best Western PREMIER Herald Square
10.0
Exceptional
mustapha from United States
Couple
Executive King Non Smoking
Stayed 1 night in November 2018

Exceptional”

Nice hotel near time sq, rooms are good size, no fridge though, the girl working at night shift was great and helpful. Poeple that complain about the size of the room or the price of the hotel you shouldn’t come to NY, this one of the greatest cities if not the best so expect high prices and small space.

Reviewed November 05, 2018

Dear Mustapha, Dear Guest, Thank you for taking the time to write such a nice review regarding your stay at out hotel. Your comments are very important to us and help us to continue to provide excellent customer service to our guests. We hope you will continue to use Best Western Premier for all your hospitality needs. Warmest regards, Best Western Premier

Responded November 18, 2018
Best Western PREMIER Herald Square
10.0
Exceptional
Sylvia from Singapore
Group
2 Double Beds No Smoking
Stayed 1 night in January 2019

Better service than Westin Times Square”

We stayed 1 night there before checking in to Westin Times Square, though the room and facilities not as good as Westin, it’s customer service level is definitely far better than Westin. The price is pretty reasonable given it’s location and the breakfast is pretty good. Highly recommended!

Reviewed January 09, 2019

Dear Sylvia, Thank you very much for your great review. Our staff is always working hard to improve our services and amenities so that all our guests can have a comfortable and satisfactory stay. We hope that you will come see us again soon so that we can provide another wonderful stay. Best, Best Western Premier

Responded January 24, 2019
Best Western PREMIER Herald Square
8.8
Excellent
Tracy from United Kingdom
Family with teens
2 Double Beds No Smoking
Stayed 7 nights in November 2018

Excellent”

Our party of 4 stayed here for a week in Nov2018. We asked for a quiet room away from the elevator and road noise and the staff were most helpful accommodating us . We also had a great view of Empire State from our window . Breakfast was great and the location was fab . We stayed in a room with 2 double beds . The room was clean and modern however was very small even for New York standards . We had 3 full size cases and there was actually no where to put them other than on top of the tiny wardrobe , set of drawers and at the door. ( The staff were more than helpful and said we could leave our empty cases with them however There wasn't enough drawer space or hanging space to unpack them all ). This was our only disappointment. We had to be super tidy and organised. The room would have been more than adequate for 2 however , 4 adults it was just way too small for a week . This minor disappointment did not spoil our stay at this hotel and we would stay here again . 2 rooms though

Reviewed February 10, 2019

Dear Tracy, We appreciate you taking the time to write about your great experience with us. We hope that this will help our future guest in choosing the best accommodations for their trip. Please come visit us again so that we can provide you with another exceptional stay! Sincerely, Best Western Premier

Responded March 14, 2019
Best Western PREMIER Herald Square
9.6
Exceptional
Rose from United States
Solo traveler
Stayed 2 nights in April 2017

Exceptional”

The location was just what our group was looking for. We discovered new restaurants and were able to walk to Times Square and 5th Avenue quite easily. This is where we plan to stay from here on out. Excellent hotel!!

Reviewed April 07, 2017

Dear Guest, We are so happy to hear you and your group enjoyed your stay, and found the location to be exactly what you were looking for. Thank you for choosing to stay with us. We hope you return soon! Warmest Regards, Hafsah Miah

Responded July 14, 2018
Best Western PREMIER Herald Square
9.2
Exceptional
Dennis from Singapore
Group
2 Double Beds No Smoking
Stayed 3 nights in August 2016

Fantastic location with breakfast provided! ”

The location was fantastic. Not very crowded and noisy, but it is still very near attractions! Time square is just a mere 10 minutes walk, train to Wall Street and Statue of Liberty cruise in just 20 minutes. But since we are a group of 4, we just use uber to get around! The hotel is situated in a centralised area, getting around using uber in a group is definitely value for money!

Reviewed August 12, 2016
9.6
Exceptional
Mary from United States
Solo traveler
Executive King Non Smoking
Stayed 4 nights in February 2017

Reasonably priced and convenient”

My room was spotless, no waiting for the elevator, hot breakfast (coffee could be better), pleasant staff, all for a reasonable price. This hotel is around the block from Han Bat, an excellent Korean restaurant, also reasonably priced. I have looked for reasonably priced hotels in NYC for years, and this is the best thus far. I am a solo traveler, and my room would be small for two. I never spend much time in the room so it suited me just fine.

Reviewed February 19, 2017

Dear Mary, Thank you for taking the time to provide our hotel with your valuable feedback. We are happy to hear you had a wonderful stay with us and found the location and hotel convenient. As we strive to improve with each and every stay, we hope you would return soon. Warmest Regards, Hafsah M.

Responded July 16, 2018
Best Western PREMIER Herald Square
9.2
Exceptional
Irene from Philippines
Group
Executive King Non Smoking
Stayed 3 nights in July 2016

Great location”

Staff were nice and friendly. Great location. Subway station and Macy's within 3 minutes walk. Empire State Bldg is also nearby. Time square and broadway is just 1 subway station away. Small room but we're always out so it doesn't really matter. Breakfast is good and freshly cooked everyday.

Reviewed July 16, 2016
10.0
Exceptional
Rizwana from Canada
Family with young children
Executive King Non Smoking
Stayed 3 nights in August 2018

Good hotel ”

The location is very good. Close to Times Square. Hotel staff was very helpful. Breakfast was good. Rooms are bit small. Little space to walk around in the room. Overall it was good experience.

Reviewed August 07, 2018

Dear Rizwana, Thank you very much for taking the time to review our property. It's always heartwarming to hear that our breakfast and overall services were appreciated. We hope that you will come see us again soon so that we can provide another wonderful stay. Kind Regards, Best Western Premier

Responded August 13, 2018
Best Western PREMIER Herald Square
8.0
Excellent
Christof from Switzerland
Group
Executive King Non Smoking
Stayed 6 nights in April 2017

Very good”

The hotel is very good located and a plus is the breakfast, which is included in the price. It is a regular breakfast, which is ok. However the only negative point is, that I tried to reserve a rental car and write therefore several times to the support hotline. They answered within 24h and where very friendly and helpful. But the hotel in NY did not replay on my e-mail at all, even I tried several e-mail addresses which I get from the support hotline. Fazit: The hotel is quite good and a good value for the money but do not expect any extra services at all. If you expect this than this is the wrong address.

Reviewed April 25, 2017

Dear Christof, Thank you for taking out the time to provide our hotel with your helpful feedback. Your feedback is very valuable to us. We apologize for not meeting your expectations. We hope you would consider returning as we strive to improve with each and every stay. Warmest Regards!

Responded July 16, 2018
Best Western PREMIER Herald Square
8.4
Excellent
rulette from Philippines
Family with teens
2 Double Beds No Smoking
Stayed 5 nights in May 2017

Convenient location”

We stayed for 5 nights at this hotel and the location was great. Walking distance to the Empire State Bldg, 5th Avenue, Times Square, and many other sites. There are many restaurants and shopping places in the area.

Reviewed January 02, 2018

Dear Guest, Thank you for providing our property with your wonderful feedback! We are glad you enjoyed your stay us and found the location to be most convenient. We hope you return to our hotel soon! Warm Regards, Hafsah M.

Responded July 10, 2018
Best Western PREMIER Herald Square
9.2
Exceptional
Saharat from Thailand
Executive King Non Smoking
Stayed 2 nights in August 2016

Exceptional”

Worth every single dollar. Very convenient. 5 mins walk from Penn Station and Medison square garden. Clean and comfy room.

Reviewed August 14, 2016

Dear Guest, Thank you for choosing to stay with us. We are happy to hear you had a wonderful stay and found our location to be most convenient. Thank you for such great feedback, we really appreciate it! We hope you return soon to stay with us! Warm Regards, Hafsah M.

Responded July 10, 2018
Best Western PREMIER Herald Square
8.0
Excellent
George from United Kingdom
Group
1 King Bed Non-Smoking
Stayed 3 nights in May 2016

Well done Best Western Premier”

We had a hectic four-day stay in New York City and this hotel was an ideal central base. The staff were very efficient and friendly and there was a free breakfast thrown in, which we found a bit disappointing. Would possibly stay there again.

Reviewed June 05, 2016
10.0
Exceptional
David from United States
Couple
Executive King Non Smoking
Stayed 3 nights in February 2017

Great stay”

The room was great for the price, bed was comfortable, and the shower was great. The hotel was walking distance or just a cheap cab ride away from anything you would want to do in midtown NYC. The staff was super helpful with food advice and directions to different places around town. The breakfast in the morning was great, lots of choices with different food choices every morning.

Reviewed February 07, 2017

Dear David, Thank you for your review for your stay. We are so happy to hear you found us to be very helpful and found our location to be most convenient.Thank you for choosing to stay with us. We hope you return soon! Warmest Regards, Hafsah Miah

Responded July 14, 2018
Best Western PREMIER Herald Square
9.2
Exceptional
Kendra from Indonesia
Couple
1 King Bed Non-Smoking
Stayed 1 night in December 2019

Excellent!”

Pro : Location, super strategic! Bed, very comfortable. Universal charger vending machine, helpful for naive traveller. Clean. I love how they fold the towel in the bathroom too! Friendly staff, helpful, we’re coming late from shopping for checkout. They give me extra time we need without extra charge. Con : Dont open the curtain on winter, super cold the heater cant handle the cold from outside window. The room kinda small, but doesnt really matter if you spend most of your time outside. But definitely not comfy for family with children.

Reviewed December 12, 2019

Dear Kendra, We appreciate you taking the time to write about your great experience with us. We hope that this will help our future guest in choosing the best accommodations for their trip. Please come visit us again so that we can provide you with another exceptional stay! Sincerely, Best Western Premier

Responded December 30, 2019
Best Western PREMIER Herald Square
8.4
Excellent
Jaegeun from South Korea
Business traveler
Executive King Non Smoking
Stayed 3 nights in January 2017

Good location, not good envarionment”

The location was good (middle of Manhatton) and the staffs were good. However, the price was quite expensive although not spacious room. But we should understand it was in downton of Manhatton. The wosrt thing was that the room was noisy. It was caused by elevator. It noised all the day and night time.

Reviewed January 16, 2017

Dear Jaegeun, Thank you very much for your review of your stay at our hotel. Your feedback is very helpful to us. We are happy to hear you found our staff helpful and location to be convenient. We apologize for any inconvenience you experienced during your stay and hope you would consider returning! Warmest Regards!

Responded July 14, 2018
Best Western PREMIER Herald Square
8.4
Excellent
Yansen from Indonesia
Business traveler
Executive King Non Smoking
Stayed 1 night in August 2015

A nice small hotel, so worth it at the heart of New York”

Went here in Summer 2015 for a short two day trip. I loved the central location which gets me around the NY attractions in a short time. A nice small hotel

Reviewed March 12, 2016
1234
This is a popular property. Don't miss out!

Back to search results

Back to room choices

|

Dismiss

null