There are many things for many people. The bustling "Light house beach" with its restaurants and shops and street trader, to the luxury of hidden five star resorts.
For me it was the photo opportunities that bring me back!
Kovalam is a great place to relax, no nightlife as such but I would have liked more Alcohol availability specially when on holiday on big hotels have that facility.
Kovalam is not an attraction beach, The restaurants near beach has no quality food and very costly. Poovar is good location and beach is clean.
Great resort with lots of different beaches. People are friendly and do not hassle you like in some other places we've been to.
Great selection of restaurants. Food is excellent and we've had no tummy problems on either of our trips to Kovalam.
Kovalam seems to be a destination mainly for older people. The beach is OK but the beach in Varkala is much nicer.
People are friendly, no hassling and the seafood is good. We found the prices in Kovalam to be the highest in Kerala (although still very cheap). Not much to do or see other than sun, bath and ayurvedic treatments.