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For most of Kata beach, there are shaded areas under the palm trees that make ideal spots for relaxing in hammocks and enjoying beachside Thai massage. Sun loungers are available along the whole beach, and the area has a wide range of accommodation options, many of them on the beach itself.

Year-round beach activities include volleyball, kayaking, parasailing, windsurfing, waterskiing and wakeboarding and banana boating. From November to April, the warm sea is flat, crystal clear and turquoise in color. However, from May to October, swimming conditions become rougher and surfers flock to the southern end of the beach, where boards can also be rented. The waves are a suitable size for beginners, and surfing tuition is also available.

Towards the end of the year, over a hundred yachts arrive from all over the region to compete in Asia's premier sailing event, the King's Cup Regatta. The colorful Kata Temple and Three-Beach Hill, which overlooks the area, are both popular attractions, while the nearby Dino Park mini-golf park next to Marina Phuket Resort is a kids’ favorite.

An abundance of restaurants line the southern part of the beach serving seafood, Thai and European dishes at reasonable prices, and hawker stalls can also be found at both ends of the beach road. The nightlife is less hectic than Patong, and more compact than nearby Karon, making Kata an ideal compromise between the two. Most guests arrive from Phuket International Airport via taxi cab.