Agoda in the News partners with European channel manager ASSD

SINGAPORE (May 16, 2012), a leading hotel booking site and part of Nasdaq-listed Priceline Group (Nasdaq: PCLN), today announced a new partnership with European channel manager ASSD.

The ASSD Software House, headquartered in Munich, Germany, has more than 20 years’ expertize in the IT solutions industry, specializing in hospitality and tourism. With offices across Europe and the US, ASSD provides inventory management software to more than 1,000 hotels and hostels worldwide.

ASSD is the third European channel manager has partnered with in the last six months, each partnership giving customers a greater range of accommodation options. Properties that link up to in turn enjoy greater web visibility, particularly in Asian markets. has served more than 4,000,000 customers to date, providing instant confirmation and daily updated deals in more than 37 different languages. hotel partners not only enjoy direct access to a worldwide customer base of millions, they can utilize the Yield Control System (YCS 3.0) to tailor promotions to specific markets to maximize revenue.

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