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Agoda orchestrates great rates for the BBC Proms 2010

SINGAPORE (July 14, 2010), Asia's global hotel booking site and part of (NASDAQ: PCLN), is helping make the BBC Proms 2010 an even more memorable event with a range of fantastic hotel rates across London.

The Proms is the world's largest classical music festival with events taking place at Royal Albert Hall over several weeks. This year it runs from July 16 to September 11.

“Proms” is short for “promenade concert”, where audience members, rather than being seated, stand or walk around the auditorium while a performance is in session.

The Proms began in 1895 as a way of introducing classical music to a wider audience. The low ticket prices and casual atmosphere of the events attracting people who were previously more likely to shy away from a classical concert.

The original spirit of the Proms lives on in full force today. Ticket prices are still low (from GBP5 per concert) and people can literally wander in off the street without a reservation to experience great classical masterpieces performed by one of the world's leading orchestras.

People who attend the Proms are called “Prommers"; Prommers can wander around Royal Albert Hall auditorium during performances. The Arena directly in front of the orchestra is said to have the best sound, whereas the Gallery high above the stage offers the best view. There is no dress code and children over the age of five are encouraged to attend, with music workshops and “Proms Intro” sessions held to help people of all ages develop their appreciation of classical music.

The BBC Proms 2010 includes performances by Placido Domingo, José Carreras and the London Philharmonic Choir, plus symphonies by Beethoven, Chopin and Bach. Contemporary composers are also featured, as are literary events, children's Proms and a themed Doctor Who Prom featuring music from the TV series. The festival comprises 76 Proms concerts and 13 chamber music recitals, culminating in The Last Night, the Proms' biggest event, held at Royal Albert Hall and broadcast around the world.

Just as the Proms seeks to bring classical music to a wider audience, Agoda strives to make access to the event easier and more affordable by securing discounted hotel room rates across London. The following special deals include some of the best hotels in London, covering every price range. For more information about the Proms 2010 visit

London Hotel Specials

Euston Square Hotel – 3 stars
Book a Double Room for at least 2 nights and enjoy a 5% discount. Agoda rates from USD 128 per night.

Central House Hotel  – 3 stars
Book at least 6 days in advance and enjoy GBP 5 discount per night. Average rate GBP 90 per night (USD 137).

Seraphine Hotel London Kensington  – 4 stars
Stay 3 nights and enjoy a 10% discount. Average rate USD 151 per night.

Millennium Gloucester Hotel  – 4 stars
Book 3 nights and enjoy a 20% discount. Average rate USD 296 per night.

Lancaster London Hotel  – 4 stars
Stay 3 nights and enjoy a 20% discount. Average rate USD 230 per night.

Athenaeum Hotel  – 5 stars
Book 3 nights and enjoy a 20% discount. Average rate USD 365 per night.

Halkin Hotel  – 5 stars
Stay 3 nights and enjoy 1 free night – valid once per booking. Average rate USD 446 per night.

51 Buckingham Gate Taj Suites and Residences  – 5 stars
Stay 1 night and enjoy a 15% discount. Average rate USD 561 per night.

For more information, contact