Agoda in the News

Agoda Secures Strategic Partnership with Ishin Hotel Group

BANGKOK, November 10, 2009, Asia’s most prominent hotel booking site, today announced the formation of a strategic partnership with Japan’s Ishin Hotel Group.

Ishin represents several major properties across Japan, which Agoda will distribute worldwide under the partnership adding important properties to Agoda’s listings at the same time. The Ishin Hotel Group's portfolio includes the Hilton Narita, Sunroute Kanku, Sunroute Akasaka and Kagoshima Tokyu Hotel, which are located in key locations across Tokyo, Narita, Kyoto and Okinawa. Ishin also owns the chic ‘b’ boutique brand with properties in Tokyo, Nagoya, Kobe and Hakata.

Agoda’s unique rewards system, global membership base and multilingual websites are powerful assets, which will help the Ishin Group expand beyond the highly visible position it currently enjoys in Japan into the international and Asian markets, said Vice President of Business Development at Agoda, Mr. Wilfred Fan.

“The partnership with Ishin is an ideal fit for both companies’ strategic goals," said Mr. Fan. “The Ishin Hotels Group can access more than one million Agoda members, as well as market its properties on our user-friendly site. Plus, Agoda can continue to strengthen our presence in Japan. We couldn’t be more pleased.”

Ishin is able to monitor inventory and manage room rates and promotions via Agoda’s easy-to-use Yield Control System. And the partnership facilitates greater opportunity for inbound travel to Japan via Agoda bookings.

Annette MacAndrew, Vice President of Sales and Marketing for the Ishin Hotels Group said: “We are delighted to be partnering with Agoda. Our strategy is to further develop our electronic distribution and we feel the strong brand presence of Agoda across a number of target countries makes them an ideal partner for us to work with.”

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