Agoda in the News Partners with Spanish Hotel Chain Sol Meliá

BANGKOK, April 15, 2010, Asia's global hotel booking site and a part of (NASDAQ: PCLN), today announced its partnership with Sol Meliá, a leading Spanish hotel chain and one of the world's largest resort operators.

Established in 1956 by a 21-year old Spanish entrepreneur, Sol Meliá grew from a single property in Mallorca to a chain that now has more than 300 properties in 30 countries. Most of the firm’s properties are situated along the Spanish Mediterranean coast, but the brand also boasts properties in key resort destinations across Portugal, Brazil, Croatia and Germany, as well as seven properties in Asia.

David Wright, Vice President of Distribution and e-Commerce at Sol Meliá said the partnership would enable the brand to expand its distribution throughout Asia.

"We are delighted to be working with Agoda,” said Mr. Wright. “Sol Meliá is always looking for channels to help distribute our inventory and promote our different brands and it is important to find the right partners to help us achieve our goals.

" was an easy choice to partner with given their presence in Southeast Asia, an area of growing interest for Sol Meliá in our international expansion, particularly after the recent inauguration of our first hotel in China, the Gran Meliá Shanghai. We look forward to what we expect to be a long, prosperous and global relationship."

Sol Meliá was built on the popularity and integrity of its full-service family-friendly beach resorts, represented today by the luxurious Gran Meliá chain, the affordable Sol Hotels chain and Paradisus Resorts, which operate throughout the Caribbean, Central America and Mexico.

Sol Meliá also caters for urban travelers with city-based chains represented by TRYP Hotels, the German 'Innside by Meliá', and the chic boutique chain 'ME by Meliá'. Both the Meliá and Gran Meliá chains are present in Asia with properties in Indonesia, Vietnam, Malaysia and China.

Through Agoda – which now offers hotel booking services in 30 languages – Sol Meliá is able to better penetrate the Asian market and increase inbound travel from customers based in the region. By partnering with one of the world's most successful and respected hotel chains, Agoda is able to strengthen its European presence and offer great Sol Meliá rates to a database of more than a million members.

Like all Agoda’s partners, Sol Meliá is able to control its hotel information and monitor its inventory through the custom-built Yield Control System (YCS). The YCS is an easy-to-use content management tool that enables hotels to alter rates and promotions online, as well as view reports on their properties' performance in the local market. The YCS is offered in several languages and includes instructional videos for first-time users.

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