Sustainable Impact Survey: Japan, Singapore, Korea top of the class

Sustainable Impact Survey: Japan, Singapore, Korea top of the class
 Agoda releases survey findings at start of Eco Deals campaign

Japan is receiving global recognition for its sustainability and conservation efforts. The land of the rising sun is the top pick of respondents in Agoda’s Sustainable Impact Survey 2023 when asked to name markets that do well in terms of sustainability and conservation efforts. Japan is followed by Singapore and South Korea. The publication of the survey findings marks the start of Agoda’s Eco Deals campaign, which aims to raise USD 250,000 for WWF’s marine and forest conservation initiatives across India and Southeast Asia.

Over thirteen thousand respondents from more than ten countries took part in the Sustainable Impact Survey 2023. When ranking countries based on their sustainability efforts, respondents were appreciative of their home countries’ conservation measures: participants from all markets placed theirs within the top three.

Seven out of eleven markets even gave their home country the highest rating, namely India (77%), Thailand (63%), Vietnam (62%), Australia (60%), Korea (58%), Indonesia (57%) and Japan (51%).

‘Sustainability on peoples’ minds’
“Sustainability is clearly on people’s minds, with many aware of the environmental measures being taken in their home markets as well abroad,” said Enric Casals, Regional Vice-President Southeast Asia and Oceania at Agoda. “In addition, travelers are looking for ways to minimize their ecological footprints while making a positive impact on the places they visit. Agoda’s Eco Deals program aims to facilitate this movement by giving travelers the opportunity to support conservation initiatives simply by booking an Eco Deal accommodation.”

Eco Deals campaign aims to donate USD 250,000 to WWF’s marine and forest conservation initiatives

This year, accommodation partners from Thailand, Viet Nam, Cambodia, and India join Indonesia, Malaysia, Singapore, Philippines from the 2022 Eco Deals campaign to participate. These donations will fund marine and wildlife conservation programs in the participating countries, ranging from the prevention of wildlife trade trafficking in Singapore, restoring deforested areas in Indonesia, and supporting elephant conservation in Thailand.

Travelers can participate in the Eco Deals campaign by visiting www.agoda.com/Ecodeals or by booking properties that showcase the Eco Deals badge on Agoda’s website or app. For each booking, Agoda donates a dollar to the WWF’s marine and forest conservation initiatives, and travelers enjoy a discount of up to 15%. The campaign runs until 2 September 2023, or before if the target amount of 250,000 USD is raised.

Agoda Sustainable Impact Survey 2023

Top three eco-friendly destinations according to market


#1 #2 #3


Japan Singapore Australia


Japan Australia



Korea Australia Singapore


Thailand Japan Singapore


Indonesia Japan Singapore
Taiwan Japan Taiwan


Australia Australia Japan


Viet Nam Viet Nam Japan



India Japan


Philippines Japan Philippines


Malaysia Japan Singapore



Note to Editors

About Agoda’s Sustainable Impact Survey 2023

All figures, unless otherwise stated, are from YouGov Singapore PTE Limited. Total sample size was 13,137 adults in 11 markets; Singapore, Japan, Korea, Thailand, Indonesia, Taiwan, Australia, Vietnam, India, Philippines and Malaysia. Fieldwork was undertaken between 24 February 2023 and 6 March 2023. The figures have been weighed and are representative of adults in the respective countries (aged 18+).

About Eco Deals

Terms and Conditions of the Eco Deals can be found on https://www.agoda.com/EcoDeals.