It turns out that one trip to Japan just isn’t enough for most of us. Agoda’s latest Return Visitor Ranking reveals that 75% of travelers return to their favorite destinations. The ranking, which was compiled from a survey conducted on the Agoda platform earlier this month, shows Japan, South Korea, and Thailand are leading the pack as the ultimate hotspots for returning visitors, followed by Malaysia, and South Korea.
Agoda surveyed travelers who just booked a new trip to their favorite destination. The largest group of respondents cited adventure (27%) as the main purpose for their upcoming trip. 26% are traveling for food, while 23% declared Reuniting with Family/Friends (23%) to be their main travel purpose.
More than half of travelers have visited their favorite destination between one to three times in the past decade, making up the largest chunk of repeat visitors. Surprisingly, more than one-fifth (23%) of travelers have even visited their favorite destination ten times or more.
Andrew Smith, Senior Vice President, Supply at Agoda shared, “Where some make it a habit to globetrot, others find pleasure in revisiting their favorite destinations. Agoda’s Return Visitor Ranking shows that Japan, South Korea, and Thailand are experiences that travelers crave to relive. Agoda is proud to facilitate these journeys, offering a diverse range of accommodations, flights, and activities to make any trip enjoyable, no matter if it’s the first or the tenth.”
When asked what makes Japan, South Korea, and Thailand irresistible, almost half of respondents chose “Ease of Travel” (44%) as the primary reason. Local cuisine (42%) was a close second, followed by convenient location (30%), safety and cleanliness (26%), and a tie between affordability and Previous Positive Experience (25%)] to round out the top five.
Looking at the survey data from an Asia-wide perspective, Japan, Thailand, and Vietnam are the top destinations respectively that Asian travelers can’t get enough of. ‘Ease of Travel’ came out on top as the key travel motivator, with 44% of Asian travelers listing this as the main reason for going back to their favorite destination.
