Where did everyone travel to this year? Agoda reveals 2018 most-booked destinations


Agoda, one of the world’s fastest growing online travel agents (OTAs), reveals Bangkok, London and Las Vegas as the top city destinations among travelers across the world in 2018. According to this year’s booking data from Agoda, Japan and Thailand are the most popular countries in Asia, while United Kingdom and Italy top the charts in Europe.

Top destinations across Asia, Europe and the United States

From ephemeral sights like cherry blossoms, to the endless quirky, wonderful experiences such as robot cafes, Japan has something for every traveler. The Land of the Rising Sun has claimed the crown for top Asian destination, and its vibrant cities, Tokyo and Osaka, attracting adventurous explorers from across Asia and the globe.

While London and Paris continue to win the hearts of travelers, the cosmopolitan Istanbul is quickly gaining popularity, climbing four ranks up to fifth most-booked city in Europe since 2016. With over 2,500 years of history, rich culture and remarkable sights, this is the only city in the world that straddles Europe and Asia.

America’s party city, City of Angels and The Big Apple have taken the top spots in the United States. Apart from Las Vegas, Los Angeles and New York, two other noteworthy destinations came up in 2018 – whether it’s due to the year-round sun in Phoenix or the southern hospitality in Houston, these two places are rapidly growing in popularity among travelers to America.

Top cities in Asia Top cities in Europe Top cities in America
1.       Bangkok 1.       London 1.       Las Vegas
2.       Tokyo 2.       Paris 2.       Los Angeles (CA)
3.       Kuala Lumpur 3.       Rome 3.       New York (NY)
4.       Hong Kong 4.       Barcelona 4.       Orlando (FL)
5.       Osaka 5.       Istanbul 5.       San Francisco
6.       Taipei 6.       Amsterdam 6.       Chicago (IL)
7.       Seoul 7.       Milan 7.       Phoenix (AZ)
8.       Singapore 8.       Madrid 8.       Houston (TX)
9.       Bali 9.       Venice 9.       Oahu Hawaii
10.   Pattaya 10.   Prague 10.   San Diego (CA)

 

Top countries in Asia Top countries in Europe
1.       Japan 1.       United Kingdom
2.       Thailand 2.       Italy
3.       Malaysia 3.       France

At a glance: Top 2018 destinations by origin market

While favorite destinations differ for travelers from various markets, Thailand is in the top three for many global travelers. Bangkok’s appeal in particular has continued in 2018, as it is not only a convenient transit point to explore the rest of Thailand, but is also teeming with energy, quirks and fascinating culture.

Travelers from Europe and Middle East

Saudi Arabia UAE United Kingdom Israel
Top destination countries Top destination countries Top destination countries Top destination countries
1.       Saudi Arabia 1.       United Arab Emirates 1.       United Kingdom 1.       Thailand
2.       United Arab Emirates 2.       Saudi Arabia 2.       Thailand 2.       Israel
3.       Bahrain 3.       India 3.       United States 3.       Japan

 

Top destination cities Top destination cities Top destination cities Top destination cities
1.       Manama 1.       Dubai 1.       London 1.       Tel Aviv
2.       Dubai 2.       Abu Dhabi 2.       Bangkok 2.       Bangkok
3.       Mecca 3.       Sharjah 3.       Pattaya 3.       London
4.       Riyadh 4.       Bangkok 4.       Amsterdam 4.       Rome
5.       Medina 5.       Mecca 5.       Paris 5.       Tokyo
6.       Jeddah 6.       Ras Al Khaimah 6.       Manchester 6.       Koh Samui
7.       Istanbul 7.       Singapore 7.       Edinburgh 7.       Jerusalem
8.       Kuwait 8.       Manama 8.       Bali 8.       Berlin
9.       Manila 9.       Ajman 9.       Barcelona 9.       Amsterdam
10.   Kuala Lumpur 10.   London 10.   Birmingham 10.   Paris

Travelers from Asia Pacific

Australia China Indonesia Japan
Top destination countries Top destination countries Top destination countries Top destination countries
1.       Australia 1.       China 1.       Indonesia 1.       Japan
2.       Indonesia 2.       Japan 2.       Malaysia 2.       Thailand
3.       Japan 3.       Thailand 3.       Japan 3.       South Korea

 

Top destination cities Top destination cities Top destination cities Top destination cities
1.       Bali 1.       Hong Kong 1.       Jakarta 1.       Tokyo
2.       Sydney 2.       Tokyo 2.       Bali 2.       Osaka
3.       Melbourne 3.       Bangkok 3.       Bandung 3.       Seoul
4.       Brisbane 4.       Shanghai 4.       Yogyakarta 4.       Bangkok
5.       Gold Coast 5.       Osaka 5.       Singapore 5.       Kyoto
6.       Bangkok 6.       Guangzhou 6.       Surabaya 6.       Taipei
7.       Tokyo 7.       Beijing 7.       Kuala Lumpur 7.       Fukuoka
8.       Perth 8.       Phuket 8.       Malang 8.       Okinawa Main island
9.       Singapore 9.       Macau 9.       Semarang 9.       Sapporo
10.   Phuket 10.   Chiang Mai 10.   Tokyo 10.   Nagoya

 

Malaysia Philippines Singapore Thailand
Top destination countries Top destination countries Top destination countries Top destination countries
1.       Malaysia 1.       Philippines 1.       Malaysia 1.       Thailand
2.       Thailand 2.       Japan 2.       Singapore 2.       Japan
3.       Indonesia 3.       Hong Kong 3.       Thailand 3.       Singapore

 

Top destination cities Top destination cities Top destination cities Top destination cities
1.       Kuala Lumpur 1.       Manila 1.       Singapore 1.       Bangkok
2.       Penang 2.       Cebu 2.       Johor Bahru 2.       Pattaya
3.       Malacca 3.       Palawan 3.       Bangkok 3.       Chiang Mai
4.       Johor Bahru 4.       Hong Kong 4.       Kuala Lumpur 4.       Hua Hin / Cha-am
5.       Kota Kinabalu 5.       Baguio 5.       Batam Island 5.       Phuket
6.       Bangkok 6.       Bohol 6.       Tokyo 6.       Tokyo
7.       Ipoh 7.       Davao City 7.       Taipei 7.       Khao Yai
8.       Cameron Highlands 8.       Tagaytay 8.       Hong Kong 8.       Chonburi
9.       Kuching 9.       Singapore 9.       Malacca 9.       Krabi
10.   Kuantan 10.   Tokyo 10.   Bali 10.   Chiang Rai

 

Vietnam
Top destination countries
1.       Vietnam
2.       Thailand
3.       Singapore

 

Top destination cities

1.       Ho Chi Minh City
2.       Hanoi
3.       Da Nang
4.       Dalat
5.       Nha Trang
6.       Bangkok
7.       Vung Tau
8.       Hoi An
9.       Phan Thiet
10.   Singapore

 

Travelers from United States

Top destination countries

1.       United States
2.       Japan
3.       Thailand

 

Top destination cities

1.       Las Vegas (NV)
2.       Los Angeles (CA)
3.       New York (NY)
4.       Orlando (FL)
5.       Chicago (IL)
6.       San Francisco (CA)
7.       Tokyo
8.       Phoenix (AZ)
9.       Houston (TX)
10.   Bangkok

For more information, please contact press@agoda.com