Agoda’s latest survey reveals family travel preferences for upcoming holidays
Israelis are travelling abroad to mark the upcoming holidays in October, according to a new survey conducted by Agoda.com, which reveals that 36% of the Israelis are planning a vacation during the upcoming holidays. The new Agoda Israel Family Travel Survey study indicated trends and preferences among Israelis when planning a family vacation.
Cost is the most important consideration for 50% of Israelis when going travelling with family. This is followed by attractions and activities at the destination (26%), distance between accommodations and activities (12%), food and restaurants at the destination (8%) and finally, facilities at the accommodation (5%).
The ideal family vacation for Israelis
Nearly a quarter of respondents (22%) like to visit somewhere new, while 38% of travellers like to visit somewhere that something for everyone in the family to do. These were also more important than connecting with nature (15%), having a relaxing beach holiday (14%) and a sporty getaway only appealed to 11%.
Israelis are most looking forward to spending quality time with their loved ones (43%) and taking a break from work (29%) while travelling with their families. Culinary adventures were the least of their priorities (4%), while 16% reported that they are looking forward to enjoying new experiences and activities, learning about new cultures (8%).
An Agoda spokesperson said: “It can get hectic planning for a family vacation as everyone might have different expectations and there are many considerations from selecting a destination to the type of vacation. Cost is obviously an important consideration among Israelis, which is why we pride ourselves in offering the best prices for a wide array of accommodation globally, so that everyone can travel anywhere. Whether it’s luxury hotels or spacious apartments with facilities for families to feel at home overseas, Israeli travellers can apply filters on Agoda.com to find a great property that suits their budget for an enjoyable holiday.”
For those travelling in October, the shortest period of time they were going away for is three days, and 7 out of 10 were travelling for at least a week, while 21.5% were vacationing for a longer period of 8 to 14 days.
Other Survey Findings
Segmentation by gender – Almost 50% of women stated that they are looking forward to the vacation in order to spend more time with the family, as compared to 38.8% of the men. Men were more interested in seeking new experiences (19.6%) and learning new cultures (10%) while holidaying, as compared to 12.5% and 5.9% of women respectively.
About the survey
The survey was conducted by Geocartography among 500 men and women, aged 18+, comprising a national and representative sample of the adult population in Israel.