Agoda reveals markets with the harshest and most favorable reviewers
Globally 84% of travelers read online reviews before choosing where to stay when they travel, according to Agoda’s Usage & Attitude Study 2019. Agoda, which has more than 34 million verified peer to peer reviews of hotels and Agoda Homes properties on its digital travel platform, today reveals the harshest and most favorable reviewers by market based on review data collected from 1 Jan 2013 to 31 Dec 2019 across 62 origin countries with more than 10,000 reviews submitted.
Overall, travelers from China, Mexico, Hungary and Taiwan are more likely to give a high rating scores of between 8-10, and positive feedback on properties they stayed at according to review data compiled by Agoda. In fact Agoda’s data shows 77.1% of travelers from China gave their trips a high rating score (8-10), followed by Mexico (76.5%), Hungary and Taiwan (75.9%).
On the other hand, travelers from India, Turkey and Saudi Arabia ranked as the top three markets that provided most low ratings of between 1-3 in their reviews, and while these markets seem the most critical, there were also still 66.2% of Turkish travelers, 63.2% of Indian travelers and 61% of Saudi Arabian travelers who gave rating scores of 8-10 for their travel experience.
“Reviews are akin to personal recommendations by like-minded peers, and they influence customers’ decision when they make their booking choice. There are quick, simple actions that hoteliers and even small vacation rental business owners can do to impress their guests to improve their rating scores. Looking through reviews left by real travelers on our platform is an easy way for them to evaluate areas to work on as an accommodation provider,” said Errol Cooke, Vice President of Global Partner Services, Agoda.
Data Summary:
| Origin country | % of reviewers who gave high rating score (8-10) | Origin country | % of reviewers who gave low rating score (1-3) | ||
| 1 | China | 77.1% | 1 | India | 6.3% |
| 2 | Mexico | 76.5% | 2 | Turkey | 6.2% |
| 3 | Hungary | 75.9% | 3 | Saudi Arabia | 6.0% |
| 4 | Taiwan | 75.9% | 4 | United Arab Emirates | 5.9% |
| 5 | Russia | 75.5% | 5 | Oman | 5.7% |
| 6 | Ukraine | 75.3% | 6 | Egypt | 5.5% |
| 7 | South Korea | 74.8% | 7 | Pakistan | 5.2% |
| 8 | Israel | 74.8% | 8 | Kuwait | 5.1% |
| 9 | Estonia | 73.6% | 9 | Bangladesh | 4.7% |
| 10 | Poland | 72.8% | 10 | Sweden | 4.7% |
Data sources
- Agoda Travel Usage & Attitudes Study 2019
- Review data collected from 1 Jan 2013 to 31 Dec 2019 across 62 origin countries with more than 10,000 reviews submitted.
- Agoda review scores are between 1-10, with one being the lowest and 10 the highest ratings.