Agoda Ranks Seoul 3rd in “Top Destinations for Slow Travel in Asia”
– Japanese, Chinese, Taiwanese stay longest in Seoul, while Korean travelers prefer slow travel in Johor Bahru, Malaysia
Seoul, May 20, 2025 – Digital travel platform Agoda reveals that Seoul is gaining attention as a leading destination in Asia for “slow travel.” Slow travel is a travel trend that emphasizes staying in one city or location for an extended period to fully relax and immerse in a destination, allowing time to create meaningful connections with its culture, cuisine, and people, rather than following jam-packed itineraries in a short time.
Based on average length of stay for accommodation bookings made between January and March 2025 on Agoda, Seoul ranked third among the top nine destinations for slow travel in Asia. Rayong (Thailand), took the top spot, followed by Kalegowa (Indonesia), Seoul (South Korea), Tokyo (Japan), Nha Trang (Vietnam), Boracay Island (Philippines), Taipei (Taiwan), Kuala Lumpur (Malaysia), and Chennai (India).
Seoul stands out as a city where cutting-edge technologies such as artificial intelligence (AI) and information and communications technology (ICT) seamlessly coexist with rich traditional culture, ranging from royal palaces and hanok to tea houses and narrow alleyways. This unique blend of modern innovation alongside its cultural charm makes Seoul an ideal destination for slow travel, offering visitors the opportunity to stay longer and discover more at a relaxed pace.
Japanese travelers were the top visitors for a slow travel experience in Seoul for the past two consecutive years, followed by Chinese and Taiwanese travelers. China rose one rank from third place last year to second this year.
In addition to Seoul, Busan and Jeju have emerged as the top destinations for extended stays within South Korea. Meanwhile, the most popular overseas destinations for slow travel among travelers from South Korea were Johor Bahru (Malaysia), followed by Pattaya (Thailand) and Angeles City (Philippines).
Jay Lee, Country Director, South Korea at Agoda, said, “In a world that often feels like it’s on fast-forward, slow travel offers the perfect opportunity to hit pause and connect with the places you visit. In South Korea, destinations like Seoul, Busan, and Jeju are perfect for leisurely adventure, offering a delightful mix of coastal charm, delicious cuisine, and captivating local experiences. At Agoda, we’re thrilled to support this laid-back travel style by offering fantastic deals on accommodations and activities that let you take it easy and savor every moment.”
Agoda’s list of the top destinations for slow travel in Asia are:
- Rayong, Thailand
This coastal paradise is a haven for those seeking peace and quiet, with its pristine beaches offering a perfect escape from the crowds. Visitors can indulge in fresh seafood straight from the fishing boats, explore islands like Koh Samet, or simply relax under the shade of palm trees. Rayong’s unhurried pace and natural beauty make it an ideal destination for travelers looking to recharge and reconnect with nature.
- Kalegowa, Indonesia
Kalegowa is a hidden gem that invites travelers to slow down and embrace its lush landscapes and rich cultural heritage. The area is known for its verdant rice fields, traditional Bugis architecture, and warm hospitality. Visitors can take their time exploring local markets, savoring authentic Indonesian cuisine, or taking a leisurely trek through scenic trails. Kalegowa’s charm lies in its simplicity, making it a perfect spot for those seeking a slower, more meaningful travel experience.
- Seoul, South Korea
Seoul may be a bustling metropolis, but it’s also a city where slow travel thrives. From wandering through the historic streets of Bukchon Hanok Village and taking a break in a traditional tea house to exploring hidden alleyways and savoring Korean barbeque, Seoul offers countless ways to take it easy and explore at a relaxed pace.
- Tokyo, Japan
With its endless blend of history, innovation, and culture, it’s no surprise that travelers can spend countless days in Tokyo and still have so much left to see and do. Whether it’s the fast-paced energy of Shibuya, the quiet charm of Yanaka neighborhood, or the myriad food options, Tokyo’s multifaceted appeal ensures there’s always something new to uncover, making it a perfect destination for those who want to explore at their own pace.
- Nha Trang, Vietnam
With its stunning coastline and relaxed atmosphere, Nha Trang is a haven for beach lovers who want to take their time soaking up the sun and sea. Beyond its beaches, Nha Trang offers a wealth of experiences, from exploring the ancient Po Nagar Cham Towers to indulging in rejuvenating mud baths. Nha Trang’s laid-back vibe makes it an ideal spot for slow travel.
- Boracay Island, Philippines
Boracay’s white sandy beaches and crystal-clear waters are perfect for those who want to kick back, relax, and let the island’s beauty wash over them. Beyond its famous beaches, Boracay offers opportunities for slow travelers to explore its colorful marine life through snorkeling and diving or by taking a sunset sail on a traditional paraw boat. The island’s welcoming atmosphere and stunning scenery make it a destination where travelers can easily lose track of time.
- Taipei, Taiwan
Taipei offers a mix of modernity and tradition, with night markets, hot springs, and scenic hikes that encourage visitors to linger and explore. Slow travelers can wander through the historic streets of Dadaocheng, savor local delicacies like xiao long bao, or take a day trip to the serene Yangmingshan National Park. Taipei’s friendly locals and rich cultural experiences make it a city worth savoring, one moment at a time.
- Kuala Lumpur, Malaysia
Slow travelers can take their time exploring Kuala Lumpur’s neighborhoods, from the colorful streets of Little India to the bustling markets of Chinatown. The city’s architectural wonders, such as the Petronas Twin Towers and Sultan Abdul Samad Building, offer plenty of photo-worthy moments. Food enthusiasts can enjoy leisurely meals at hawker stalls or upscale restaurants, sampling everything from nasi lemak to char kway teow. Kuala Lumpur’s blend of tradition and modernity makes it a fascinating destination for those who want to stay a while.
- Chennai, India
Chennai’s rich heritage, vibrant arts scene, and coastal charm make it a destination where travelers can slow down and immerse themselves in South Indian culture. Visitors can explore the city’s historic temples, enjoy a peaceful walk along Marina Beach, or attend classical Carnatic music performances. Chennai’s warm hospitality and cultural richness make it a city that rewards those who take the time to explore.
With over 5 million holiday properties, 130,000 flight routes, and 300,000 activities, Agoda makes it simple to plan a slow travel adventure. Visit Agoda.com or download the Agoda mobile app for the best deals to start planning a leisurely getaway.