Anya Geraldine is on the hunt for savings in Agoda’s first TV ad campaign in Indonesia
Anya Geraldine takes center stage in Agoda’s first brand campaign in Indonesia, highlighting the savings that digital travel platform Agoda provides. The ad focuses on showcasing the savings that Agoda provides while maintaining a humorous and quirky tone that is sure to entertain the viewer. The use of the chicken-bank will surely evoke a strong sense of nostalgia for Indonesian viewers as well.
Agoda’s focus on value-based savings is apparent in their ad campaign, which commences with Anya aiming a hammer at her chicken-bank because she needs the money for a vacation. Nearby, an Agoda notification appears on a phone, and magical Agojis emerge from the screen, whisking Anya away on a journey and offering irresistible discounts. Captivated by these deals, Anya happily abandons the hammer. Thanks to the savings offered by Agoda, both the chicken-bank and Anya embark on a vacation, with Agoda shining as the hero, providing deals and remarkable savings.
Reflecting on her role as the brand ambassador for the campaign, Anya said, “I had an absolute blast filming Agoda’s first TV ad in Indonesia, and it led me to discover the excellent savings you can make for travel on the Agoda app. Saving while traveling is all about smart choices that let me book affordable accommodations, find great deals on flights, and discover local gems without spending a lot. And you’ll find that Agoda delivers on all these fronts. The fun inclusion of the Chicken bank as a nostalgic reminder of actively making savings will strike a chord with many Indonesian consumers, young and old. I wholeheartedly encourage everyone to experience the joy of affordable travel with Agoda, where you won’t need to break your (chicken) bank.”
Behind the scenes image of Anya Geraldine during ad shoot
Agoda’s new brand campaign centers around the remarkable savings it offers, inspiring travelers to explore how its offerings can elevate their travel experiences and create unforgettable journeys. The campaign aims to redefine the way people perceive and embrace savings within the Indonesian travel market through Agoda’s innovative approach.
Matteo Frigerio, Chief Marketing Officer at Agoda said, “Agoda considers Indonesia an important market in its growth strategy for the region, and our primary focus is to emphasize the incredible savings and deals available on accommodations, flights, and activities in a way that’s authentic and relatable to Indonesian travellers. Partnering with Anya Geraldine further solidifies this connection. We have a long-standing history of empowering the Indonesian traveller to ‘see the world for less’ and with this campaign centered on savings we further emphasize our commitment to this cause.”
The new TV ad can be viewed here. https://youtu.be/oHnGQ3CDrUI