Online bookings from Asia heat up for Sapporo Snow Festival 2019

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Asian travelers’ love for Japan shows no sign of cooling down as Agoda, one of the world’s fastest growing online travel agents (OTAs), reveals visitors from China, South Korea and Taiwan are leading its booking rankings for Sapporo during the 12 days of the Sapporo Snow Festival 2019, held from January 31 to February 11.

Hugely popular with Japanese visitors too, Tokyo, Osaka and Nagoya are revealed as the top three regions for domestic bookings to Hokkaido during the same period.

Held in Odori Park since 1950, the Sapporo Snow Festival is one of Japan’s most popular annual events, attracting approximately two million international and domestic travelers every year.

Check out the top ten international and domestic visitors, according to Agoda’s booking data:

Country-of-origin bookings for Sapporo, Jan 31 – Feb 11, 2019




1 China Tokyo
2 South Korea Osaka
3 Taiwan Yokohama
4 Thailand Nagoya
5 Hong Kong Kawasaki
6 Japan Kyoto
7 Singapore Saitama
8 Malaysia Sendai
9 Philippines Fukuoka
10 United States Kamisu

If you don’t want to be left out in the cold, there’s still time to book your visit to enjoy Sapporo’s transformation into a winter wonderland of snow and ice for the festival from January 31.

Here is Agoda’s last-minute recommendations to make the most of the Sapporo Snow Festival 2019:

  1. Visit the Giant Snow Statues at Odori Park

Odori Park, stretching over 1.5km through the heart of downtown Sapporo, will be transformed into a fantasy world of snow and ice. The main event site will be home to ice sculptures that are a whopping 15-25 meters tall.

Stay at the Hotel Okura Sapporo, a cosy hotel located in central Sapporo, within easy reach of tourist attractions such as Odori Park and the nearby Clock Tower. Alternatively, travelers can check in to Dormy Inn Premium Sapporo, which offers complimentary onsen (hot spring) baths for guests to unwind after a cold day outdoors.

  1. Take in icy spectacles with delicious hot food and drink at Susukino Ice World

Themed ‘Enjoy the Ice’, travelers can find displays of illuminated ice sculptures, participate in an ice sculpture contest, meet contestants of the Suskino Queen of Ice beauty contest and warm up with a hot drink at the Ice Bar in Suskino Ice World. As one of the best restaurant districts in Sapporo, visitors can choose from a variety of food options, such as Hokkaido’s iconic grilled lamb or a piping hot bowl of ramen.

Explore the area on foot from the ANA Holiday Inn Sapporo Susukino, a two-minute walk from Susukino station.

  1. Head to Tsudome for family fun and adventure

Tsudome, the Sapporo Community Dome, is the festival’s second largest venue, featuring snow slides and a rafting area for visitors of all ages to enjoy. With fun activities all housed within one dome, it’s the perfect way to break a sweat in the winter wonders of Hokkaido.

Stay at the Century Royal Hotel , an elegant business hotel situated in the center of Sapporo, allowing for easy access to the Old Hokkaido Government Building, Hokkaido University and the Clock Tower.

  1. Sample Hokkaido’s signature seafood, ramen and butter cookie souvenirs

No trip to Hokkaido is complete without sampling the prefecture’s abundant and high-quality fresh seafood. The best way to satisfy your taste buds is to visit Sapporo’s Nijo Market where you’ll find the day’s best catch.

If you’ve been to other parts of Japan, you may notice that dairy products feature much more in Hokkaido dishes, adding a signature twist to ramen and snacks. Make sure not to leave without first purchasing some local butter cookie sandwiches, a sweet treat consisting of two cookies with butter and raisins in the middle – the perfect gift friends will surely thank you for.

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