The preferences for June travel indicate a broad range of sought-after features, with the leading choices being the star rating, having breakfast included, with the user-generated review ratings, swimming pool access, and free cancellation policies.
The data reveals Koreans’ appetite for luxurious travel, yet still seeking great value with practical experiences. The high preference for opulent experiences is seen in the high demand for properties with 4- and 5-star rating properties. Simultaneously, Korean travelers have a strong preference for practical benefits, with many travelers seeking the advantage of having breakfast included. The presence of a swimming pool, coming in fourth, was also a top sought filter. Koreans were also found to value reliability, indicated by the popularity of the review score filter and frequently used option to only show accommodations that offer free cancellation.
“Every journey is as distinctive as the traveler embarking on it,” notes Jay Lee, Country Director, South Korea at Agoda, reflecting on this trend: “Our insights into the Korean customers’ top filters underscores the depth of accommodation quality and experience that Korean travelers seek today. At Agoda, we’re proud to cater to the diverse needs of any traveler, ensuring that everyone finds great value deals no matter what their top travel accommodation priorities may be.”
Agoda’s platform, with its user-friendly filters, is well-positioned to assist Korean travelers in customizing their accommodation searches to find the ideal match for their unique needs, be it a plush 5-star resort or a practical city hotel with the comforts of home. Offering an extensive range of over 4 million properties globally that cater to various preferences, Agoda ensures that travelers can book their ideal accommodation with ease and confidence.
