Coffee Tourism is Brewing in Indonesia, with Italian Traveler Interest Sparking New Opportunities
Jakarta, 3 September 2025 – Digital travel platform Agoda reports that interest in travel to Indonesia from Italian travelers showcased the most growth in the first half of 2025, with a more than threefold (333%) increase in searches on the platform. Given Italy’s deep-rooted coffee culture, the rise in interest from Italian travelers opens the doors to promote coffee tourism in Indonesia.
International Coffee Day is approaching on October 1, and Indonesia is home to some of the most beloved and globally renowned coffee beans. As the world’s fourth-largest coffee producer, Indonesia’s coffee has gained international attention due to its high quality and distinctive taste.
The coffee brewed in Italy often comes from the world’s top coffee-producing countries, including Indonesia. Italian coffee culture values the art of coffee-making and the social experience that surrounds it, making Indonesia the perfect place to visit to experience its coffee first-hand, engaging not just taste, but all senses to see how coffee is produced, harvested, manufactured, brewed, and served in an authentically Indonesian way.
Agrotourism areas in coffee-producing regions across Indonesia now offer a variety of tourism facilities allowing visitors to explore the diverse flavors of Indonesian coffee, produced from coffee plantations across various regions in Indonesia. Areas like Sumatra, Java, Bali, Nusa Tenggara, Sulawesi, and Papua are renowned for producing high-quality coffee products favored by enthusiasts.
Gede Gunawan, Senior Country Director Agoda for Indonesia, says, “Beyond the popular destinations that tourists love, tourism today is about unique and authentic experiences. Thematic destinations like Indonesian coffee tourism are perfect to attract coffee-lovers from around the world. The growth in interest from Italian visitors bodes well for Indonesia’s coffee agrotourism areas, coffee festivals, and local coffee shops showcasing Indonesia’s rich coffee heritage. Agoda partners with hotels and resorts that feature coffee as part of their identity, as well as accommodations near coffee agrotourism areas. Travel tickets to coffee festivals can also be easily booked through the Agoda app.”
Coffee enthusiasts worldwide can find over 6 million holiday properties, 130,000 flight routes, and 300,000 activities on Agoda to plan their next getaway. Visit Agoda.com/deals or download the Agoda mobile app for the best deals.