Agoda in the News

The Company You Keep:
Award-winning New York Adman Joins Agoda Company

SINGAPORE February 26, 2007

" fascinated me," says Platt. "In the last ten years, they'd built this multi-million dollar business with no branding, no public relations, no advertising—just a focus on delivering a good product at an even better price. This could only happen in Asia. The prospect for developing brands here is incredible. It's a challenge I couldn't turn down."

Platt's career has a healthy connection to travel. He's the author of a series of humorous travel stories, including Foreign Fool, and has written for The Guardian and Rolling Stone while hopscotching the globe.

Robert Rosenstein, Chief Operating Officer of Agoda says, "It's a dream come true for us to work with someone like Alan. He shares a true passion for travel and its potential to transform lives for the better. This is what makes it all worthwhile for the people who make up His real life experience with building global brands will help us reach out to millions of travelers, moving beyond our Asian base."

With Asia booming and the online travel sector strengthening, Agoda plans to roll out more aggressively in 2007, adding flight and other content to its extensive worldwide hotel inventory and marketing directly to end-consumers. " offers an alternative to large corporate sites like Expedia, Orbitz and Travelocity," Platt explains. "Our focus is squarely on customer service, local connections and insider deals. Ad people are never insiders. It's good to be one for a change."

For more information regarding Agoda, please access its website at or contact the Agoda Team via e-mail at