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Agoda.com Earth Day Survey Reveals Travelers Care About Environment But Don’t Want to Pay More to Protect it

SINGAPORE (April 22, 2014)

Agoda.com, one of Asia's leading hotel booking sites and part of Nasdaq-listed Priceline Group (Nasdaq:PCLN), today announced the results of their Global Earth Day Hotels Survey, which shows that while most travelers like environmentally friendly hotels, they don’t want to pay much more to stay in them.

The survey, conducted online in March, 2014, asked 57,000 Agoda.com customers how they felt about environmental efforts by hotels. While 58% of all travelers said they preferred hotels that claimed to be environmentally friendly, 39% said they would pay an extra $10 or more per night to stay in one. Seventeen percent said they’d pay up to $5 more, and 31% said they wouldn’t pay anything more.

Travelers from the Netherlands, Denmark and the UK cared the least about eco-friendly hotels*. Only 35% of Danish and Dutch travelers and only 38% of UK travelers said they preferred them. They were among the least likely to want to shell out more cash, too, with 57%, 47% and 47% respectively saying they would not pay anything extra to stay in a green hotel.

The biggest fans of green hotels were travelers from China. An impressive 79% said they were more likely to stay in eco-friendly hotels. When it came to opening their wallets, though, they were a little less enthusiastic. Only 35% said they would pay $5 or more per night to stay in a green hotel.

When asked which environmentally-friendly hotel practices they liked the most, travelers picked use of environmentally-friendly cleaning products and recycling as their favorites, each taking about 37% of the total votes cast (respondents were allowed to select as many as they wanted from a list of eight common practices). The least popular was reusing towels and sheets, which got only 23% of the votes.

Most Important Green Business Practices

Use of environmentally friendly cleaning products

37.3%

Recycling

36.8

Environmentally conscious construction and design

36.1

Waste reduction

35.7

Pollution prevention or reduction

32%

Conservation of water

25.4%

Conservation of electricity

24.9%

Reuse of towels/sheets

23.1%

None

17.2%

*Of countries with 100 or more respondents.

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