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Agoda.com readies hotel deals in the leadup to Japan’s cherry blossom season

SINGAPORE (February 19, 2014)

Agoda.com, Asia’s leading hotel booking sites and part of Nasdaq-listed Priceline Group (Nasdaq:PCLN), is offering great hotel deals to celebrate Japan’s famed sakura season – known commonly outside of Japan as the cherry blossom season – one of the country’s most popular and beautiful annual events.

The cherry tree – its scientific name is Prunus serrulata – can be seen throughout Japan in great numbers, that for most of the year sit silently in the background. Come spring, the trees erupt with blossoms in a wave that moves slowly from the southern district of Okinawa to the northern island of Hokkaido, creating lush pink, white, and red canopies in parks and along streets throughout the country. In addition to being extremely beautiful, the blossoms are highly symbolic of life, death, unity, and the pursuit of perfection, all significant elements in Japanese culture.

Predicting the date of the blossom arrival is somewhat of a sport and guessing game in Japan. This  year the Japanese weather service has said the best viewing areas will be in Fukuoka during the last week of March, moving slowly north and finishing up near Iwaki, about 200km north of Tokyo in early April. They can be seen further north than this, but the colder weather makes their appearance less predictable.

When the blossoms arrive, crowds of people gather in favorite spots to take photos, stroll among the colors, and partake in hanami, a centuries-old custom of picnicking in the shade of a tree in full bloom. Photo shoots for weddings are a common sight, and couples dressed in traditional kimonos mingle with suit-and-tie businessmen as they relax after a long day in the office.

To help celebrate the beauty of the sakura season, Agoda.com is providing great deals on hotels in some of Japan’s top sakura destinations.

Hotel New Otani Tokyo, 5*
Stay for a minimum of 3 nights in a Garden Standard Twin/Double or Garden Tower Triple and enjoy 15% off. Special lasts throughout the Sakura season.

The Prince Sakura Tower Tokyo Hotel, 4.5*
Get the Agoda.com Best Price Guarantee, from USD $213!

Hotel AGORA Osaka Moriguchi, 3.5*
Stay for at least 2 nights and save 10%. Expires 31 July, 2014.

Imperial Hotel Osaka, 5*
Book at least 40 days in advance for a minimum of 3 nights and enjoy 15% off. Expires 30 June, 2014.

Hotel Hokke Club Kyoto, 3*
Stay for a minimum of 2 nights and enjoy 10% off. Must stay between 6 April-31 July, 2014.

Amenity Hotel Kyoto, 2*
Book at least 5 days in advance and enjoy 40% off. Special lasts throughout the Sakura season.

Nagoya Ekimae Montblanc Hotel, 3*
Book at least 14 days in advance and enjoy 10% off. Must stay between 30 March-27 April, 2014.

Hotel Wing International Nagoya, 3*
Stay for at least 2 nights and enjoy 10% off. Special lasts throughout the Sakura season.

Candeo Hotels The Hakata Terrace, Fukuoka, 4*
Book at least 20 days in advance and enjoy 15% off. Special lasts throughout the Sakura season.

Agora Fukuoka Hilltop Hotel, 4*
Book at least 30 days in advance and enjoy 30% off. Special lasts throughout the Sakura season.

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