Agoda in the News

Agoda Survey Reveals Bangkok Best Spot to Celebrate New Year’s Eve

SINGAPORE (17 December,2014)

Agoda.com, one of Asia’s leading hotel booking sites and part of Nasdaq-listed Priceline Group (Nasdaq:PCLN), announced today the results of its most recent Travel Smarts study which shows Bangkok is the world’s favorite destination for ringing in the new year. It also showed that most people want to celebrate the New Year with loved ones.

The survey, conducted online in November, 2014, asked more than 7,000 Agoda.com travelers to pick where they’d like to celebrate the New Year from among 24 destinations. Bangkok got 13.6% of the votes, followed by Hong Kong, Bali, Tokyo and Singapore.

Location Global Votes

Bangkok 13.60%

Hong Kong 10.77%

Bali 10.62%

Tokyo 9.45%

Singapore 7.97%

Taipei 7.94%

New York 7.26%

Paris 5.35%

London 4.11%

Sydney 3.99%

Amsterdam 2.83%

Dubai 2.56%

Boracay 2.49%

Las Vegas 1.93%

Barcelona 1.63%

Shanghai 1.39%

Rome 1.39%

Rio de Janeiro 1.04%

Goa 0.83%

Berlin 0.79%

Cape Town 0.68%

Buenos Aires 0.48%

Edinburgh 0.48%

Ibiza 0.41%

When asked who they wanted to spend New Year’s Eve with, an impressive 78% of the survey respondents chose family or significant other, with only 18% choosing friends. Four percent of travelers said they wanted to celebrate alone.

Most travelers also said they preferred low-key celebrations to big parties. Just 27% of travelers surveyed said they wanted to ring in the New Year at a massive public event such as Times Square’s ball drop or the Taipei 101 Countdown. Forty two percent said they’d prefer a private party with friends or loved ones and 24% said relaxing and watching the countdown at home.

People who love to travel apparently also love to celebrate. Only 7% of respondents said they would be in bed asleep before the clock chimed midnight.

For more information about the study, please contact Nico Marco, public relations leader, at nico.marco@agoda.com.

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About Agoda Company Pte Ltd:

Agoda Company Pte Ltd (Agoda.com) is a leading Asia-based, online accommodation reservations company, which specializes in securing the lowest discount accommodation prices. Agoda.com is part of The Priceline Group (Nasdaq:PCLN). Agoda.com's network includes more than 500,000 hotels and other accommodation properties worldwide. The multinational staff of more than 1,700 professionals, located throughout the world, provides a first-rate reservation service that uniquely combines local knowledge and local connections to provide the best accommodation deals to both business and leisure travelers.

A member of the Pacific Asia Travel Association (PATA), Agoda.com's aim is to promote travel by making it more affordable and more accessible to more people. AGODA® is a registered trademark of AGIP LLC, used under license by Agoda Company Pte. Ltd.