Agoda in the News

Agoda and Radisson Edwardian Partner Up

BANGKOK, December 2, 2009, a leading Asian hotel booking site and a part of (Nasdaq: PCLN), today announced a partnership with Radisson Edwardian Hotels, located in three key locations across England.

With 13 luxury hotels in London, Heathrow and Manchester, Radisson Edwardian properties epitomize traditional English elegance and offer first-class service, all modern amenities and top-rated business facilities. Following this partnership with Agoda, all 13 Radisson Edwardian properties will be distributed worldwide through the Agoda website to a member base of more than a million customers.

Through Agoda’s multilingual sites – Agoda is translated into 21 different languages – Radisson Edwardian hotels are able to expand their electronic distribution throughout Asia and increase inbound travel from Asia-based customers. At the same time, Agoda is able to strengthen its presence in the European market by partnering with one of the most highly respected and successful hotel groups in the world.

Like all of Agoda’s clients, Radisson Edwardian will be able to control their inventory through Agoda’s Yield Control System. The YCS is an easy-to-use content management tool through which room rates, bookings, promotions and hotel deals can be monitored and changed in real time. The YCS is available in several languages and features instructional videos for ease of use.

Gail Jordan, Director of Operational MICE Sales for Radisson Edwardian, commented, “We are delighted to be working with Agoda. Their enthusiasm and professionalism in approach make the relationship one which can only compliment our product range.”

Vice President of Business Development at Agoda, Wilfred Fan, said, “This partnership presents an opportunity for us to introduce new product to our customers, who rely on Agoda’s professional experience in selecting the finest accommodation choice in each category. Radisson Edwardian hotels are among the first partners to sign up in the UK and we very much appreciate their management’s eagerness to tap into the fast-growing Asian outbound markets that are recovering from the recent financial setback quicker than most other regions around the world.”

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