8.5
Excellent
/10
(855 reviews)See what guests said
Housekeeping4
Breakfast3
Garden1
See map
8.7

Excellent

Location rating score

Excellent location - Inside city center
Popular landmarks
University of London 120 m
Building Centre 130 m
New London Architecture 130 m
UCL Art Museum 130 m
Brunei Gallery 140 m
Purves & Purves 200 m
Cargo Homeshop 210 m
Bloomsbury Farmers Market 210 m
Goodge Street Tube Station 230 m
Petrie Museum of Egyptian Archaeology 260 m
Nearby landmarks
The British Museum 320 m
National Gallery 1.3 km
Madame Tussauds London 1.68 km
London Eye 2.09 km
Big Ben 2.27 km
Buckingham Palace 2.28 km
V&A - Victoria and Albert Museum 3.93 km
Tower of London 4.06 km
Natural History Museum 4.12 km
Tower Bridge 4.21 km
The Academy

"It's very good place to go ! I highly advice it."

Shay - July 26, 2017
Single Room - Room plan The Academy
Lobby The Academy
Interior view The Academy
See all 34 photos
Removed from saved list
Free Wi-Fi

The Academy

21 Gower Street, Bloomsbury, London, United Kingdom, WC1E 6HG - See map
Property highlights
Check-in/out [express]
Hassle-free check in
Close to The British Museum
Within 320 m of property
  • 230 meters to public transportation

  • Airport transfer

  • Free Wi-Fi in all rooms!

  • Daily housekeeping

  • Room service [24-hour]

Value for money7.5
Location rating8.7
Nearest airportLondon City Airport (LCY)
Distance to airport12.6 km

Rooms available at The Academy

Excellent
Room comfort & quality
8.4
Bloomsbury Suite
...
  • Room size: 32 m²/344 ft²
  • Shower
  • 1 king bed
Enter dates to see prices
King Room
...
  • Room size: 21 m²/226 ft²
  • Shower
  • 1 king bed
Enter dates to see prices
Townhouse King Room
...
  • Room size: 21 m²/226 ft²
  • Shower
  • 1 double bed
Enter dates to see prices
Club King Room
...
  • Room size: 26 m²/280 ft²
Enter dates to see prices
Townhouse Single Room
...
  • Room size: 14 m²/151 ft²
  • Shower
  • 1 single bed
Enter dates to see prices
Single Room
...
  • Room size: 14 m²/151 ft²
  • Separate shower/bathtub
Enter dates to see prices
Suite
...
  • Separate shower/bathtub
Enter dates to see prices
Room standard
...
  • Separate shower/bathtub
Enter dates to see prices
Standard Double Room
...
  • Shower
Enter dates to see prices
Family Suite
...
  • Separate shower/bathtub
Enter dates to see prices

Frequently asked questions

What time is check-in and check-out at The Academy?

Check-in is from 02:00 PM, and check-out is until 11:00 AM. You may request early check-in or late check-out during booking, subject to availability. Guests checking in or out before or after the designated periods may be charged an additional fee. The hotel offers luggage storage to guests for before check-in and after check-out. The front desk is always open, day or night.

How do I get to The Academy?

The Academy is easy to access from the airport. In fact, you can even book your airport transfer in advance for greater peace of mind. Just use the "Let us know what you need" section of the booking page to let the hotel know you want to book a ride, and they will contact you via the Agoda messaging service. A stay at The Academy also comes with easy access to the neighborhoods around the hotel through the convenient shuttle service offered at the hotel. For those who wish to drive their own cars, The Academy has a car park that's close to the hotel. Parking is available for an additional charge. If you're looking for an easy way to get around London with private transportation, the hotel can arrange taxi service.

What is the smoking policy at The Academy?

The Academy does not permit smoking in any of its rooms, but allows smoking in designated areas.

See map
Explore the neighborhood

What people love about The Academy

  • 10.0
    Exceptional
    Staff 

    "The staff are very helpful."

    Lu

    |

    August 10, 2018

  • 8.8
    Excellent

    "Full buffet and all fresh."

    Kim

    |

    November 23, 2018

  • 8.8
    Excellent

    "Definitely a recommender."

    Kim

    |

    November 23, 2018

Property ranking|Compared to 13,490 London properties
See all rankings
Room comfort score
8.4/10
Location score
8.7/10
Service score
8.0/10
Value for money score
7.5/10
Better than
99
%
of London properties
Better than
97
%
of London properties
Better than
97
%
of London properties
Better than
96
%
of London properties
Up to 30% off with Agoda Insider Deals!

Prices drop the moment you sign in!

Sign in now
Overall rating:
8.5
Excellent
855 reviews
Cleanliness
8.0
Facilities
7.0
Location
8.7
Read all reviews >
What travelers say they love:
It's comfortable and is in a great location.
Amanda from United States
Family with older children
More about The Academy

More about The Academy

Situated in the heart of Bloomsbury in London's West End, The Academy comprises a collection of five Georgian townhouses combined into one charming luxury hotel. Following a multi-million-pound interior refurbishment by YTL Hotels, The Academy is now a proud member of the prestigious Small Luxury Hotels of the World collection.

The comprehensive refurbishment was overseen by renowned New York-based designer Alexandra Champalimaud, who has created an engaging blend of modern and vintage with a nod to the lives and loves of the Bloomsbury Set who lived and worked in the area in the early 20th Century.

This rejuvenated 50 bedroom/suite boutique hotel in Bloomsbury juxtaposes timeless glamour and traditional features with a modern, comfortable city style to create a contemporary take on townhouse living.

Guests at The Academy can start the day with a sumptuous breakfast served in the stylish yet relaxed surrounds of The Refectory. The cosy Alchemy Bar is housed on the ground floor and is the perfect Bloomsbury retreat for bespoke cocktails, speciality gins or a refreshing glass of wine or Champagne. Guests can sample a quintessential Afternoon Tea in the secluded courtyard, while savouring drinks from the extensive menu. The Library at The Academy is a place to read, reflect, and to contemplate whilst The Academy Book Club is a nod to the literary history of the area, enabling guests to immerse themselves in the famous works of the Bloomsbury Set in intimate monthly gatherings for coffee, cake, and conversation.

Show less

Most talked about facilities

Housekeeping
13 mentions
Breakfast
11 mentions
Internet
3 mentions
Swimming Pool
1 mention

What they offer

10.0
Exceptional
Cleanliness

"The room is clean and quiet."

Lu

|

August 10, 2018

View all reviews
Show less

Nearest essentials

Distances shown are straight-line distances on the map. Actual travel distances may vary.
Show less

Food and dining

Breakfast options

Continental
Vegetarian

Restaurants on site

The Alchemy
Cuisine:British
Menu:A-la-carte

Nearby restaurants

British cuisine
British cuisine
The Chef's Table
220 m British
Cafe at Heal's
280 m British, Cafe
Atrium Bar & Cafe
290 m British, Cafe
European cuisine
European cuisine
Apollonia
270 m European, Greek, International
Tas Restaurant Bloomsbury
400 m European, Gluten Free, Mediterranean
Tas Authentic Anatolian Turkish Cuisine
430 m European, Turkish, Vegetarian
Asian cuisine
Asian cuisine
You Me Sushi
270 m Asian, Japanese, Sushi
Chettinad Restaurant
270 m Asian, Indian
Sagar
280 m Asian, Gluten Free, Healthy

What's nearby

Distances shown are straight-line distances on the map. Actual travel distances may vary.
Show less

Property's guest policies

Show less

Some helpful facts

Show less

Reviews of The Academy from real guests

Overall rating
8.5
Excellent
From 855 reviews
9.1Location
8.9Cleanliness
8.9Service
Agoda Reviews (195)Booking.com Reviews (660)
Rating via Agoda7.9
/
10
Cleanliness8.0
Facilities7.0
Location8.7
Room comfort and quality8.4
Service8.0
Value for money7.5
High score for London
Rating
9+ Exceptional (31)
8-9 Excellent (28)
7-8 Very Good (49)
6-7 Good (18)
<6 Below Expectation (25)
Time of the year
Mar - May (33)
Jun - Aug (42)
Sep - Nov (42)
Dec - Feb (34)
All guests (195)
All room types
All languages

Show reviews that mention 

Showing 151 verified guest comments
12345
10.0
Exceptional
Nikolaos from Greece
Business traveler
Stayed 1 night in December 2014

Beautiful cosy hotel, great location”

Perfect location, clean, comfort

The Academy is a beautiful Georgian hotel with impeccable cleanliness and very welcoming and helpful staff. The location is perfect, within walking distance to tube stations (Tottenham Court Rd and Goodge Street), the British Museum, and the Oxford Street shopping area. I arrived at about 11am, which was early for check-in, but instead of leaving my luggage and coming back later, the room was ready in 10min. The staff helped me get my bags up to the room, as there is no lift (it is clearly communicated at the hotel's website). I had a suite that was very comfortable, with a comfy bed and a lovely soaking bathtub. Bottles of water and fruits were provided in the room, which was a nice touch. The only drawback was the Internet access, which was unreliable with an inefficient system of limited usage. In addition, as other reviewers have mentioned, certain apps (for instance Whatsapp) cannot be used. Ask for a rear room as Gower St. can be quite noisy. Overall, a great place to stay in London!

Reviewed January 02, 2015
9.0
Exceptional
Suyin from Malaysia
Group
Stayed 5 nights in July 2012

Nice hotel with great location”

comfortable with excellent service. fair price for its location.

The Academy is just off Oxford Street that it's within a walking distance to the shopping streets and yet far away enough from the hustle and bustle of London City. The room is nice and cozy with extremely good and fast service. There were extremely limited choices for room services, but there are a few small cafes around the corner that is worth checking out. The area is safe and nice to walk around. Just around the corner to the British Museum and 5mins walk to either Goodge Street/ Tottenham Court Road Station.

Reviewed July 15, 2012
8.7
Excellent
Alsan from United States
Solo traveler
Stayed 5 nights in September 2011

Wonderful, elegant service in a great location”

location, free wi-fi, comfortable bed

I chose this place because it was within my budget and one of the few places with A/C. That is important to me because I wasn't sure what the weather would be like in London, and I heard that it can get humid in London, and I HATE to be hot. I'm glad I did because I was on the top floor of this place, and there were a few warm days during my stay. Anyway, as expected the rooms are quite small; however, I mainly was in the room to sleep. The place is very clean and comfortable. The internet is rather slow, but it's great for the basic stuff (checking email, twitter/facebook, but don't expect to play any games or skype with anyone). Also, if you're on the top floor, be prepared to walk up some serious stairs! This was good, however, as I needed to burn off some extra calories. All in all, worth the expense overall, as London hotels are EXPENSIVE!!! Oh, I wasn't impressed with the water pressure from my shower, but I didn't complain about it. My friends in their rooms said that it was fine; so maybe it was just me.

Reviewed September 11, 2011
10.0
Exceptional
Anne from Canada
Couple
Stayed 3 nights in March 2011

Lovely Hotel and a great central location”

Excellent Location, Comfortable and clean,Very professional, friendly staff

one of the nicest hotels we have stayed in when visiting london. our room was very clean and well laid out with everything we could have wanted for a comfortable stay. the staff were very helpful and friendly. the hotel is located very close to two tube stations both within a short walking distance. great for getting around london to enjoy sightseeing and all major attractions. we found lot's of restaurant's within walking distance also. very convenient. we would definitely stay there again.

Reviewed April 11, 2011
9.0
Exceptional
nicolas from Belgium
Couple
Stayed 2 nights in December 2011

nice little luxury boutique hotel”

close to tottenham court rd and oxford street, housely and very english atmosphere

we stayed here for two nights on new year's eve. the hotel consists of 3 typical london townhouses joined together. everything is small and cosy and very english. room was nice but small. good bed. downside is no swimming pool or any other typical big hotel facilities. also no parking since london is anti vehicle so you have to walk 15 mins to a paid parking lot. tottenham court is 10 mins walk, oxford st 15 mins and soho barely 20 mins. right next to the british museum which is nice.

Reviewed January 04, 2012
10.0
Exceptional
tina from United States
Couple
Stayed 1 night in November 2016

Excellent location comfy beds ”

Very impressed with this small intimate hotel in Bloomsbury. Super comfortable beds with fantastic pillows. Small room but had everything that was needed. Staff carried our luggage to the room-exceptional service. Highly recommended

Reviewed November 21, 2016
7.6
Very good
Ian from Hong Kong
Business traveler
Stayed 6 nights in September 2016

Superbly location, excellent staff, set in a 240 odd year old Georgian building”

Benefiting from easy access (within 10 minutes) to five London Underground stations, the location is the key attraction to The Academy. I found the staff to be exceptionally good and the breakfasts also. On the less positive side, the internet service was pretty ropey and the decor a little tatty with a fridge that was barely cool, torn grubby net curtains and a high tile ridge to the shower basin, on which I cut my toe. I believe the hotel has been sold, so hopefully the new owners will be able to give it the upgrade it deserves and still hang on to the excellent staff, who were courteous and attentive to detail. I would stay there again, and look forward to seeing the refreshed decor next time!

Reviewed October 10, 2016
9.3
Exceptional
Neil from United Kingdom
Business traveler
Stayed 2 nights in January 2012

Fantastic surprise in the heart of London”

Beautiful bedrooms

I needed a last minute hotel and with London fully booked I finally managed to pick a room up at this supposedly budget hotel. My expectations were fairly low but from when I arrived to when I left the experience was very good. Friendly staff, great bedrooms (high ceilings) and beautifully decorated. The only criticism was my room was facing the main road so it was a little noisy in the morning. Other than that I would highly recommend the Acadamy.

Reviewed January 29, 2012
10.0
Exceptional
Sumon from Thailand
Solo traveler
Stayed 1 night in July 2011

Classy Bed & Breakfast at great location”

Location and proximity to shopping mall and public transportation

I got a big room with huge bathroom. Although the room is close to the pathway and therefore a bit noisy, overall it was a very pleasant stay at the Academy!

Reviewed July 24, 2011
7.3
Very good
nawaf from Saudi Arabia
Business traveler
Stayed 17 nights in January 2012

in the heart of London”

good location. comfortable room. quite. good service. nice staff

the hotel is a bit old and small. the high price isn't for the hotel premises or its servives, but rather for its location. it is about 5 minutes walk to get to Oxford Street, tottenham court road station. the room was small as well as the bathroom. however, the room is to be loved because it is quite, clean and with good furniture. the tv in the room was not working. so I contacted the reception about the tv & they responded well. they couldn't fix the tv for 3 days. the four day they apologised and I was upgraded to a suite. the suite was really nice and spacious compared the room. overall, my experience with the academy hotel was great.

Reviewed February 15, 2012
8.3
Excellent
Stephen from United States
Solo traveler
Stayed 4 nights in January 2011

Small Room But What a Lovely Stay”

great location, free wi-fi, i-pod docking station, clean, friendly staff, 4 star quality
this was not on the hotel's property and not their fault.

i enjoyed my stay at the academy hotel. the hotel staff is very friendly and accommodating. the rooms are small but i never felt cramped. the rooms are very clean, well appointed and comfortable.

Reviewed January 20, 2011
9.2
Exceptional
Yoky from Indonesia
Couple
Stayed 6 nights in April 2016

Classic hotel with strategic location”

We stayed in the Academy for 6 nights. We love the classic interior of the room. The staffs are very friendly too.

Reviewed May 09, 2016
8.4
Excellent
VACLAV from Australia
Couple
Stayed 11 nights in May 2016

Place to return to”

On arrival, we upgraded our claustrophobic regular room to a luxury suite and have been happy ever since. It was large and light with an excellent bathroom. Staff were friendly and helpful. It has been our best accommodation in London so far. We stayed 11 nights. Unfortunately there were some noisy neighbouring guests above. There is poor sound insulation. Also, one has to renew the WI-Fi access every day. And our room was cleaned after 3PM which ruled out our using it during the day for rest or research.

Reviewed May 16, 2016
7.6
Very good
Tim from United Kingdom
Couple
Stayed 1 night in January 2017

A little outdated”

As with many London hotels, this hotel is a little outdated. The WiFi is slow and capped to a single device using the old fashioned browser log on technique so would not work with my radio. There is also a very low daily data limit, useless for streaming. We paid for breakfast when we booked but were told that it only covered a continental and a full English was an extra £15 per head! We witnesses several guests surprise at that unusual hidden cost. The tea that was served at breakfast was loose leaf, which is fine, but only if they put enough tea in for the size of the pot! Even after brewing for 10 minutes the tea was terribly weak, classic style over substance! Other than that, the hotel was fine, the staff were very polite, the rooms were comfortable and clean. It's a typical 4 star hotel, they just need to fix the internet and not skimp on breakfast! We will go again because the location is so convenient, it'll be interesting to see if they improve.

Reviewed January 08, 2017
9.0
Exceptional
HIROYUKI from Japan
Business traveler
Stayed 2 nights in July 2012

Friendly and comfortable place to stay”

Nice staff-members and incredibly comfortable backgarden in the centre of London!

Easy access to places for sightseeing and for business. Well-treated by all the staff-members whom I met during this stay. Ideal place to enjoy smaller type of hotels in London.

Reviewed July 17, 2012
7.3
Very good
Paul from United Kingdom
Couple
Stayed 2 nights in May 2012

Decent town hotel with good location”

Location, quiet room, polite staff

The hotel is well located, within easy walking distance of the British Museum, the shops of Oxford Street and the nightlife of Soho. It's also close to the tube (Goodge Street). As with all London hotels in this price category, four stars doesn't really equate to luxury. Our room was clean and comfortable enough, although the cleaning staff seemed to abandon their job half way through, leaving the bed unmade and returning in the evening with clean towels. Internet reception was very weak and at times unusable, but at least it wasn't charged separately.

Reviewed July 06, 2012
8.0
Excellent
James from Australia
Business traveler
Stayed 3 nights in December 2011

Great location, good service, comfortable room”

Very clean and comfortable

a good and efficient welcome, my arrival was early but, unlike larger hotels, an effort was made to find a room immediately. the room was small, but larger than comparable london hotels i've stayed in and well designed to take advantage of the limited storage space. excellent shower. larger downstairs suites are expensive, but more suitable for couples.

Reviewed December 19, 2011
7.3
Very good
Anne from Norway
Family with young children
Stayed 3 nights in May 2011

Nice and cosy hotel with great location.”

Nice rooms and classic but modern interior. Calm and quiet with nice staff.

We enjoyed the hotel, and it was what we expected. The room and the bathroom were nice (we had a suite for for three people). The interior of all the common areas were nice and relaxing. The staff were smily and serviceminded. We only experienced one odd situation. We asked for some water from roomservice and they confirmed that they would come to our room, but they never came- even after to reminders to the reception. The breakfast was impecable but slightly overpriced, and they had no children discount. When we left the hotel ordered a private taxi for us, instead of a London cab (why?). The taxi had no taxtameter and the fare was overprised by app. £10 (Hotel- Paddington).

Reviewed May 23, 2011
9.7
Exceptional
Alice from United Kingdom
Couple
Stayed 1 night in October 2011

Clean and attractive hotel, friendly staff”

Close to central London, everything in walking distance, attractive.

Very warm and friendly atmosphere, clean room and bathroom and comfortable bed. A bag holding area for after check out, was perfect location to wonder around central London.

Reviewed November 11, 2011
8.0
Excellent
Shay from Thailand
Couple
Stayed 8 nights in August 2016

a nice corner hotel pretty good place”

it's nice and really feels like a home like hotel, it has pretty small rooms so if that's an issue I guess you have a problem but who comes to London to be in the room ? it has some nice breakfast and I really felt like a British gentleman when I got there. it's very good place to go ! I highly advice it.

Reviewed July 26, 2017
12345
This is a popular property. Don't miss out!

Back to search results

Back to room choices

|

Dismiss

null