Your ultimate Okinawan getaway awaits! Discover, relax, and indulge at The Beach Tower Okinawa

This article is sponsored by “Kyoritsu Maintenance Co., Ltd.”

Presented by Kyoritsu Maintenance Co., Ltd. / The Beach Tower Okinawa

Chatan Town is located in the central region of Okinawa’s main island. Along the west coast facing the East China Sea, a series of beaches offers the perfect setting to soak in the vivid blue sea and sky. With rows of foreign-style homes and American-inspired buildings, many visitors feel as though they’ve wandered into a different country. Especially from April to October—the height of Okinawa’s long summer season—the area bustles with tourists and locals alike.

Standing proudly in the heart of this vibrant resort town, The Beach Tower Okinawa has become an iconic landmark. With its striking blue and white façade, just steps away from the beach, it perfectly blends into the surrounding paradise.

Perfectly located between ocean and city – a resort with endless appeal

The Beach Tower Okinawa is a 23-story hotel offering 280 guest rooms. Located right next to Sunset Beach, it provides front-row seats to breathtaking ocean views and radiant sunsets. Head to the upper floors on the ocean-facing side to witness spectacular gradients of blue and emerald green, and the horizon glowing orange as the sun sets—unforgettable moments await.

From a variety of guest rooms tailored to different travel needs, to restaurants serving Okinawan cuisine, to the resort’s natural hot springs flowing directly from the source—there’s never a shortage of highlights and things to do.

Just a short walk from the hotel is Mihama American Village, a bustling district full of shopping, dining, and entertainment. With vibrant buildings housing everything from international eateries and cafés to vintage clothing shops and unique local boutiques, you’ll be tempted to spend hours exploring. In this guide, we’ll take a closer look at all the experiences awaiting you at The Beach Tower Okinawa.

Unforgettable views and thoughtful amenities for families

As you step through the entrance of The Beach Tower Okinawa, you’ll be greeted by a spacious lobby with soaring ceilings. Natural light floods the space, highlighting the lush greenery at its center and creating a fresh, welcoming atmosphere. The hotel offers a range of room types to suit every traveler. Two especially popular options include:

Sky Suite

To fully immerse yourself in Okinawa’s stunning blue vistas, retreat to the Sky Suite on the 23rd floor (85㎡, suitable for 2-4 guests). This maisonette-style room features soaring ceilings and expansive windows that open up to the horizon—offering a breathtaking view of the East China Sea that feels almost within reach.

With no tall buildings in the way, you can enjoy sweeping vistas in every direction, including East China Sea and Naha’s cityscape. Sunset views from the west-facing suites are especially awe-inspiring—imagine sipping a cold beer while gazing out at the glowing horizon.

Family Standard Room

The most popular and widely available room type is the Family Standard Room (49㎡, suitable for 2-5 guests). Featuring a blend of Western and traditional Japanese design, the room includes a tatami-mat area alongside a living space. Perfect for families with children, it offers both beds and futons for flexible sleeping arrangements. It’s no surprise this layout is also popular among international travelers with families.

Families traveling with young children will appreciate the “Easy Mommy Pack”—a thoughtful amenity that provides complimentary diapers, baby wipes, formula milk, and baby food, all tailored to the length of your stay. The hotel stocks a variety of leading Japanese brands for diapers and formula milk, so parents can choose the products they normally use—an added peace of mind for families traveling with little ones.

 
Naoki Watanabe, General Manager of The Beach Tower Okinawa, shares what makes the hotel so special: 　

“I believe the biggest highlight of our hotel is the breathtaking views from our guest rooms. On the south side of the building, you can take in the stretch of beaches and the cityscape of Naha—enjoying ocean views by day and glittering city lights by night. On the north side, you’ll find sweeping views of the entire American Village, making the nighttime scenery particularly enchanting. And of course, with Sunset Beach right in front of us, you simply can’t miss the sunsets. Especially for visitors from urban areas, it’s a rare and unforgettable experience to watch the sun sink directly into the horizon, unobstructed by buildings or mountains—a true Okinawan moment.”

After checking in and settling down, take a stroll around the hotel—you’ll likely be greeted by some adorable animal friends.

In the patch of greenery at the center of the lobby sits Miiguru, a round-eyed owl quietly watching over guests as they come and go. Just be careful not to get too close or approach in a large group—Miiguru can get a bit wary, and his fluffy appearance might suddenly turn sharp and alert!

 
As you make your way toward the restaurant, you’ll spot a glass enclosure where two other furry friends live: Kiki the squirrel monkey and Annie the African spurred tortoise. While Kiki zips around playfully, don’t be surprised if he locks eyes with you through the glass. Annie, on the other hand, prefers a slower pace—if you catch her strolling outside her little home, consider it a lucky sighting!

Step into a world of exotic wonders

Just a short walk from the hotel, the American Village is a lively district packed with colorful buildings, offering endless opportunities for shopping and dining.

The maze-like layout, combined with playful wall art and quirky installations, creates countless photo spots around every corner. Simply strolling through the area with some street food in hand can easily turn into hours of fun. What’s more, the atmosphere transforms dramatically between day and night—so we highly recommend exploring both to experience the full charm of American Village.

A splash of relaxation – onsen & pools at Terme Villa Chura-Yu

Located adjacent to the hotel, Terme Villa Chura-Yu is your ticket to tropical relaxation. As one of the few places in Okinawa with natural free-flowing hot springs, it offers both healing and fun—enjoy two different pools, or simply relax poolside while taking in ocean views.

 
Of course, there’s a spacious open-air natural hot spring bath for you to unwind in. You can also relax year-round in Okinawa’s first natural hot spring healing pool, a large space surrounded by subtropical greenery that offers a truly soothing experience. Since swimsuits are required, families can enjoy the experience together.  
For some aquatic fun, there’s a 110cm-deep multipurpose pool and an 80cm-deep shallow pool. The shallow pool, in particular, boasts an open setting with sweeping views of the East China Sea—perfect for playing with the kids or simply relaxing poolside and soaking in the ocean and sky. And with direct access between the poolside and the beach, you can seamlessly move from the sea to the pool, then head straight to Chura-Yu to shower off or warm up in the hot spring.
 

Delight in Okinawan dishes as you indulge in awamori and live music at Chatan Dining

One of the best parts of any trip? The food. At Chatan Dining, located next to the hotel, you can enjoy a festive dinner accompanied by the soothing sounds of Okinawan folk music played on the traditional sanshin.

A favorite among guests is the Charcoal-Grilled Ishigaki Beef Course. Premium Ishigaki beef with beautiful marbling is charcoal-grilled to a savory perfection. As you savor each bite, the high-quality fat spreads in your mouth, making it impossible to resist another sip of beer or awamori. The course also includes sashimi, Ryukyu cuisine appetizers, classic dishes like goya champuru, Okinawan-style seasoned rice (jūshī), and Okinawa soba, making it a truly satisfying meal.

Live shimauta (island songs) 30-minute performances are held twice every evening, showcasing a variety of classic Okinawan tunes and upbeat local pop. The music creates a friendly and relaxed atmosphere, which makes the food taste even better. Once you start drinking awamori and feeling good, you can dance and sing along after the meal to work up an appetite.

Start your day with a taste of Okinawa at Southern Dining Chula Teeda

While breakfast on busy days is often something quick and simple, it’s a different story when you’re staying at a hotel on your travels. Many people even wake up early just for breakfast, and the spacious, open atmosphere of Southern Dining Chula Teeda is a great place to enjoy Okinawan cuisine such as chanpuru and Okinawa soba in the morning.

 
And here’s something you don’t see every day: morning steak. While most people might not think of steak as breakfast food, in some parts of Okinawa it’s a well-known way to finish a night out—and at this hotel, you can even enjoy steak first thing in the morning. You might hesitate at the idea, but once you take a bite, you could be surprised by how delicious it is.

The Beach Tower Okinawa and the surrounding resort town of Chatan have so much to offer—more than words can express.

The scent of the sea breeze, the sound of distant waves, the dazzling sun above, the lively chatter of people, the bitterness of goya, the smooth richness of awamori… Even the color of the sea and sky has a depth that’s hard to capture.

This summer, set foot on the sands of Sunset Beach and experience Okinawa with all five senses.

The Beach Tower Okinawa (Kyoritsu Maintenance Co., Ltd.)

*This article is a reprint of a sponsored content piece originally published on April 23, 2025, by TBS NEWS DIG Powered by JNN.
https://newsdig.tbs.co.jp/articles/-/1837362?display=1