Popular Winter Activities in Niigata, Japan | Gourmet Food & Fireworks
Niigata Prefecture in Japan is known as one of the world’s heaviest snowfall areas. In some places the maximum snow depth exceeds three meters (nearly 10 feet)! For this reason Niigata Prefecture offers many winter delights. In addition, visitors can enjoy sake stored in snow chambers, and winter fireworks illuminating the snowfields. Check out these three popular winter activities in Niigata Prefecture.
Uonuma no Sato – A place to experience the culture of Yukiguni (snow country) in depth
Sake brewery Hakkai Jozo is located in Minamiuonuma City, Niigata Prefecture, a city known for its rice production. The brewery is famous for producing Hakkaisan, a sake so popular that it is said that there is not a single sake lover who does not know about it.
This Uonuma-no-sato, which Hakkai Brewery is a part of, is a facility where visitors can immerse themselves closely in the culture of the snow country.
Located at the foot of Mt. Hakkaisan, the spacious premises include restaurants, cafes, souvenir stores, and kitchen general merchandise stores. The surrounding area is a scenic walking trail where you can enjoy a stroll through nature and spend the whole day at your leisure! It is easily accessible from Echigo Yuzawa Station, a popular hot spring, skiing, and outdoor destination, making it a great stopover spot.
One of the most noteworthy features of Uonuma no Sato is the Hakkaisan Snow Cellar, which was built in 2013. As the name suggests, this is a sake cellar where the cold air from the snow cools the inside of the cellar. The cellar requires 1,000 tons of snow to keep the inside temperature below 4 degrees Celsius at all times. It is said to be one of the largest snow chambers in Japan for the purpose of storing sake. Vegetables and other items also are stored in the available space.
By making a reservation on the day of your visit, you can take a tour of the snow chamber. It is cold inside, so don’t forget to bring warm clothes!
Since Uonuma-no-sato offers sake tasting services, it is recommended to take a cab from the station. Uonuma-no-sato is a 15-minute drive from Urasa Station on the Joetsu Shinkansen Line.
Business hours: 10:00-17:00 (varies by facility)
Address: 459 Nagamori, Minamiuonuma City
Winter fireworks – A charm you simply won’t find in summer!
When you think of winter fun in Japan, skiing, hot springs, and gourmet food probably come to mind. But in fact, if you come to Niigata Prefecture in winter, you also can enjoy stunning fireworks.
“Hey, aren’t fireworks in Japan supposed to be done in the summer?” Those who know Japan well may think so. In fact, the Nagaoka Matsuri Grand Fireworks Festival held in summer in Niigata Prefecture is so famous that it is counted among the “three major fireworks festivals in Japan.
But in fact, fireworks displays in Niigata also are held in winter! In most cases, winter fireworks displays are not as large as those held in summer, but they offer plenty of attractions not found in summer. For example, you can see fireworks glowing against a field of snow, or enjoy illumination along with the fireworks.
Nagaoka Fireworks Winter Fantasy, for instance, is held in December at Echigo Hillside Park in Nagaoka City. Here, many tourists come to watch the winter-themed fireworks, which are launched with musical starmines. The event’s venues are decorated with illuminations and Christmas decorations, which can be enjoyed in combination with the fireworks.
In addition, New Greenpia Tsunan, a ski area located in Tsunan Town in Niigata Prefecture, offers a Sky Lantern Experience from December to March. The lanterns floating in the night sky are truly spectacular!
Besides the above, a variety of other fireworks events are held in various locations in Niigata Prefecture. For details, please visit Niigata Prefecture‘s official tourism website.
Hours of operation: Varies by location
Address: Varies by location
A night tour on the NASPA Ski Garden Snow Buggy!
NASPA Ski Garden is located in Yuzawa Town, Niigata Prefecture, right next to the New Otani Hotel, making it the perfect spot to play in the snow while staying overnight.
Take a part in the Snow Night buggy Tours held here to ride on the slopes at night to the top of the mountain using a snow buggy. A vehicle itself is operated by a guide, so even people who do not ski or snowboard at all, and small children (3 years old and up), may enjoy the snowy mountains.
The excitement of riding a snow buggy through a field of snow is beyond your imagination! The powder snow has just the right firmness and feels as good as if you were riding on a wave. Riding uphill in a spray of snow, admiring Niigata‘s spectacular natural scenery, and savoring the atmosphere of the snowy mountains at night … you will experience winter from a whole new perspective.
NASPA Ski Garden also offers a snowmobile driving experience. Children 3 years old and up to fourth grade need to ride with their parents, but children from fifth grade and up can drive by themselves.
In addition, NASPA Ski Garden also offers snow rafting, where you can slide through the snow on a boat. This activity can accommodate up to eight people, so families and groups of friends can enjoy the ride together and make great memories.
Hours: Snow night buggy tours are available from 18:00 to 21:15 (about 30 minutes per tour)
Address: 2117-9, Oaza Yuzawa, Yuzawa-machi, Minamiuonuma-gun
You may also like
Hidden Gems in ASEAN: Off the Beaten Path Destinations in Southeast Asia
The charm of Southeast Asia goes beyond Bangkok‘s bustle or Bali‘s beaches. While these are amazing destinations in their own right, a different side of the region lies outside of the headline destinations, particularly for those craving something quieter and more immersive. In this guide to hidden gems in ASEAN, let’s travel beyond the usual tourist trail. These are places where life moves at a different pace, where landscapes feel untouched, and where culture is lived rather than curated. If you’re looking for off the beaten path Southeast Asia experiences that still feel authentic, this list is for you.
Travel Advisories for Indian Travelers
Indian travelers are advised to check this website before traveling abroad: Ministry of External Affairs Travel Advisory Travel advisories are issued by …
Feel Revived by Cultural Activities & Hot Springs on a Trip to Ehime
Ehime Prefecture offers an abundance of nature and culture. It is full of exciting sea and mountain activities, such as cycling the 70 km Shimanami Kaido route around the islands in the Seto Inland Sea, trekking the Shikoku Pilgrimage, and climbing Mt. Ishizuchi—the highest peak of western Japan. You can also relax at Dogo Onsen, one of Japan’s most famous hot spring areas, or explore Ehime’s historical spots, like Matsuyama Castle and the Edo Period towns. It takes around 30 minutes to travel from Matsuyama Airport to Matsuyama City by airport bus. And with trams that travel within Matsuyama City and to Dogo Onsen, accessing tourist attractions around the area couldn’t be easier!
Your ultimate Okinawan getaway awaits! Discover, relax, and indulge at The Beach Tower Okinawa
This article is sponsored by “Kyoritsu Maintenance Co., Ltd.” Presented by Kyoritsu Maintenance Co., Ltd. / The Beach Tower Okinawa Chatan Town …
Best Hotels in Singapore: Top Stays for Luxury, Leisure, and Everything In Between
Where you stay in Singapore will play a big role in how you experience the city. Here is a look at some of the best hotels in Singapore highlighting standout stays across the city and Sentosa Island. From stylish urban retreats to family-friendly resorts, you’ll find top-notch options to match your itinerary, travel style, and budget.
Best Hotels in Malaysia: Where to Stay Across the Country
From buzzing city centers to tropical coastlines, Malaysia is a country that caters to every kind of traveler with every kind of hotel. Here’s a roundup of some of the top hotels in Malaysia that combine excellent locations, great amenities, and real value, helping you narrow down where to stay in Malaysia no matter your travel style or budget.
Top Hotels in Hong Kong: Best Places to Stay Across the City
Whether you’re visiting Hong Kong for the vibrant food scene, high-rise shopping districts, or a peaceful escape in the outlying islands, choosing the right place to stay can elevate your entire experience. This roundup of the top hotels in Hong Kong brings together stylish urban retreats, conveniently located business hotels, and relaxing escapes, all with easy access to the city’s most iconic spots. If you’re wondering where to stay in Hong Kong, these top picks are a great place to start.
Best Hotels in Taiwan: Top Picks for Every Type of Traveler
Whether you’re drawn to Taiwan for its street food, hiking trails, or vibrant cultural history, finding the right place to stay can make your trip even more memorable. The best hotels in Taiwan offer more than just a place to sleep; they help complete the whole experience. Whether you’re staying for a weekend or a few weeks, these hotel recommendations will help you find the right fit for your travel style.
Best Hotels in China: Top Stays from Shenzhen to Suzhou
From tech-forward business hubs in Shenzhen to scenic water towns like Suzhou, this overview of the best hotels in China will help you figure out where to stay in China, no matter your travel style. With options ranging from sleek skyscraper suites to tranquil garden resorts, there’s truly something for everyone.
What to Buy in Seoul: Shop in Myeongdong, Namdaemun & More!
Indeed, the shopping scene is legendary in South Korea, and knowing what to buy in Seoul is key to planning a fantastic …
Discover 10 Fun Things to Do in Florence Beyond the Tourist Trail
Discover 10 unforgettable experiences in Florence beyond the tourist trail. Uncover hidden gems and local favorites—start your adventure today!
Discover 10 Fun Places to Visit in Mumbai with Friends
Discover the ultimate Mumbai adventure! Explore 10 fun-filled places to visit in Mumbai with friends and create unforgettable memories. Start your journey now!
Chill Out in Goa: Explore the Best Snow Park Experience
Discover the ultimate snow park experience in Goa! From thrilling rides to family fun, explore our guide and plan your perfect chill-out day.
Discover Where Sinulog Festival is Celebrated in Cebu!
Discover where the Sinulog Festival is celebrated in Cebu, Philippines! Join the vibrant festivities and immerse yourself in this unforgettable cultural experience.
Discover Hanoi's Military History Museum: Fun & Adventure!
Discover the captivating tales at Hanoi's Military History Museum! Dive into a fun day of learning and adventure—plan your visit now!
Capture Lory Park Zoo Photos: Your Ultimate Johannesburg Guide
Capture unforgettable moments at Lory Park Zoo! Discover tips for stunning lory park zoo photos and make your Johannesburg adventure memorable. Click to learn more!
Discover Mumbai's Famous Places: Top 10 Epic Adventures
Discover Mumbai's famous places that promise an epic adventure! Explore our top 10 must-visit spots and start planning your unforgettable journey today!
The Aryavart Escape: Snap Stunning Panshet Photos in Pune
Discover the Aryavart Escape and capture stunning Panshet photos on your Pune getaway! Dive into our guide for tips and breathtaking spots. Start your adventure now!
Explore Hanoi's Train Street: Coffee & Scenic Journeys
Discover the charm of Hanoi's Train Street! Join us for a day of thrilling train sightings and delightful coffee sips. Click to explore this unique experience!
Swim with Sharks at Dubai Aquarium: An Unforgettable Adventure
Dive into adventure at the Dubai Aquarium! Discover the thrill of swimming with sharks and make unforgettable memories. Plan your visit today!
Central Jakarta: Discover Street Eats & Hidden Cafés
Discover Central Jakarta's vibrant food scene! Dive into street eats and hidden cafés that will tantalize your taste buds. Start your culinary adventure now!
Discover 10 Quirky Bangkok Things to Do That Will Make You Smile
Discover Bangkok's quirky side with 10 unusual things to do that will make you smile. Dive into the fun—explore now for a unique adventure!
