Logo Guidelines

The Agoda logo comprises a word mark and a graphics mark of five circles. These elements are usually vertically stacked. The logo can also be stacked horizontally when space is limited and interferes with legibility, or wherever it is a better fit with the aesthetics of the item being designed.

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SPACING

Wherever you use the logo, it must not be crowded in by other elements. To make sure you’ve left enough space around the logo, leave at least the diameter of one Agoda circle clear above, below and to the sides of it.

The circles mark should be a circle’s width from the “Agoda” word mark when stacked vertically and half a circle’s width when stacked horizontally.

When pairing our logo with a partner logo, put the Agoda logo first, followed by the partner logo, separated by a width of three Agoda circles and a vertical line at the midpoint.

Please use discretion when applying
a colored background, and always
aim to create a high contrast
between the logo elements and the
Background.

• When the background is a primary Agoda color of more than 10% intensity, the reverse (all-white) logo should be used.
• At background intensities close to 100%, the reverse word mark can be used with the full-color circles mark.
• When the background is too similar to one of the circles in the full-color logo, use either the gray or white monochrome logo—whichever creates the most contrast.

The logo—its elements, colors,
and proportions—should not be
changed for any reason, or used in
a way that makes it hard to read.

The Agoda brand colors express
our diversity, vivacity, and fun-
loving attitude.
There are six primary colors—
these are the only ones you
should use in our logo.