In a recent agoda survey, while 78% of Indonesian millennials revealed that they were part of at least one travel loyalty program, many felt that these often failed to deliver the rewards they promised.
Pain points include:
• Nearly half (43%) said that loyalty points are too difficult to accumulate, making it challenging to enjoy the benefits of any loyalty programme.
• 38% feel that the redemption process is too complicated
• 39% feel that loyalty programmes take too long to reward customers
• 1 in 5 agree redemption is usually limited by a long list of T&Cs
Following a program of consumer labs aimed at addressing these issues, agoda is proud to introduce Gift Cards – a simple, seamless way to earn cashback on bookings that translates to immediately usable credit for future bookings on agoda. It’s essentially a thank you gift from agoda to travellers, hence the name Gift Card.
Gift Cards are delightfully simple: Travelers know how much cashback they will receive before they make any booking. This gets credited to your agoda account after your agoda trip. Unlike competitors’ loyalty programmes – where you need to accumulate a minimum number of points before you redeem – you can use your agoda Gift Card as soon as you receive it, without any minimum spend or other restrictive conditions. Otherwise, you can choose to accumulate Gift Cards from separate bookings to redeem a bigger amount later on!
For more information, please contact press@agoda.com.
