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Luxury holiday experiences top Singaporeans’ travel wish lists

According to Agoda’s Travel & Tech Study, Singapore’s millennials prefer to lap up the luxury holiday options available – namely luxury hotels, shopping and dining.

 

# Travel Experience Preference
1 Food and Dining 78%
2 Nature and Scenery 72%
3 Shopping 66%

 

# Accommodation Preference
1 Luxury Hotels 46%
2 Hotels 39%
3 Private Homes 21%

 

Across the board, Singapore travelers definitely prefer the finer things in life, with 46% choosing to stay in four to five-star luxury hotels. 66% shop while on ‘holiday’, while a further 78% highlighted an importance on dining.

The top 10 ranked destinations included major cities in Asia, such as Bangkok, Taipei, Hong Kong and Tokyo – all of which offer the luxury hotel, shopping and dining experiences sought after by many Singapore travelers.

But it’s not all glamour for Singaporean travelers – other top destinations include scenic destinations such as Batam Island, Malacca and Bali, catering to the 72% of travelers across all age groups looking for nature and scenery.

 

# Top 10 Destinations
1 Singapore
2 Bangkok, Thailand
3 Johor Bahru, Malaysia
4 Kuala Lumpur, Malaysia
5 Batam Island, Indonesia
6 Taipei, Taiwan
7 Hong Kong
8 Tokyo, Japan
9 Malacca, Malaysia
10 Bali, Indonesia

 

Andrew Edwards, Agoda’s Global Director for Brand and Communications, said: “Singaporeans are widely regarded as foodies and shopaholics and our research indicates that this attitude also applies when they travel. It’s perhaps surprising that domestic travel is so popular but that shows the rise of indulgent staycations here. A bit of luxury is at the heart of this trend.”

About the research

The quantitative online survey was commissioned by Agoda, with responses from 1,196 Singaporean respondents aged 18-64. Data was collated between 27 February and 17 April 2017. The top ranked destination data is based on Agoda’s own booking data from January through August 2017.

 

For more information, please contact press@agoda.com.