According to Agoda’s latest Travel & Tech Study ‘food and dining’ (64%) and ‘nature or scenery’ (63%) are the most popular activities among millennial Aussie travelers.
Turning the Aussie traveller stereotype on its head, only 20% identified ‘bars and nightlife’ as a preferred travel activity.
Spoiled with some of the best beaches and landscapes in the world, Aussies love to chase the heat wherever they go, with ‘sun, island, beach’ (61%) rounding out the top three preferred travel experiences. Close behind were ‘tourist attractions’ (60%) and ‘local culture and lifestyle’ (55%).
The least popular holiday activity for Aussies was ‘wellness and health treatment’, with only 14% of respondents identifying it as a reason for travel.
Andrew Edwards, Global Director for Brand and Communications at Agoda, comments: “Australia is a nation of foodies and its major cities are thriving melting pots of food and culture. Our research indicates that Aussies are using this passion for food to experience more and more of the country.”
About the research
The quantitative online survey was commissioned by Agoda, with responses from 1,149 Australian respondents aged 18-64. Data was collated between 27 February and 17 April 2017.
For more information, please contact press@agoda.com.
