Welcome to the ultimate shopping guide for Okinawa Main Island! Whether you’re a seasoned shopaholic or a casual shopper, this guide will lead you through the best places to shop, from bustling markets to chic boutiques. Let’s uncover the treasures that Okinawa has to offer.

1. Naha Kokusai Dori Shopping Street
Known as the “Miracle Mile,” Kokusai Dori Shopping Street in Naha is a vibrant 1.6 km stretch packed with shops, restaurants, and entertainment venues. You can find everything from traditional Okinawan souvenirs to contemporary fashion. Spend an evening here and soak in the lively atmosphere.
Highlights include:
- Traditional crafts at Tsuboya Pottery Street
- Delicious street food stalls
- Live cultural performances

2. Makishi Public Market
Referred to as “Naha’s Kitchen,” Makishi Public Market is the place to experience local Okinawan food culture. The market is brimming with fresh seafood, tropical fruits, and traditional ingredients. Don’t miss out on trying a meal prepared with freshly bought ingredients at the market’s eateries.
Recommendations:
- Fresh sashimi and seafood platters
- Local produce and spices
- Unique Okinawan delicacies
3. Ashibinaa Outlet Mall
If you’re looking for high-end brands at discounted prices, Ashibinaa Outlet Mall is your go-to destination. Located near the airport, this outlet mall features over 100 stores including international brands and local specialties.
Top picks include:
- Global fashion brands at great prices
- Exclusive Okinawan products
- Family-friendly dining options

4. AEON Mall Okinawa Rycom
AEON Mall Okinawa Rycom is one of the largest shopping complexes in Okinawa. With over 200 stores, this mall caters to all your shopping needs. From fashion and home goods to electronics and groceries, AEON Mall has it all.
Highlights:
- Extensive selection of fashion and accessories
- Wide range of international and Japanese eateries
- Entertainment options including a cinema and arcade

5. American Village & Depot Island
American Village and Depot Island in Chatan offer a unique shopping experience with a blend of American and Okinawan cultures. Here, you can find trendy clothing stores, quirky gift shops, and restaurants serving international cuisine.
Must-visit spots:
- Beachfront shopping at Depot Island
- Live entertainment and cinema complex
- Diverse dining options from American diners to Okinawan delicacies

6. Plaza House Shopping Center
One of the oldest shopping centers in Okinawa, Plaza House Shopping Center offers a nostalgic shopping experience. This shopping center is home to a mix of local boutiques, trendy cafes, and international retailers.
Explore:
- Vintage clothing stores
- Authentic Okinawan crafts
- Charming cafes with local treats
7. T Galleria Okinawa by DFS
For luxury shopping, T Galleria Okinawa by DFS in Naha is the place to be. It is the only duty-free downtown shopping center in Japan, offering a wide range of luxury brands including fashion, beauty, and watches all duty-free.
Luxury finds:
- High-end fashion brands
- Exclusive beauty products
- Luxury watches and accessories

8. Heiwa Dori Shopping Street
Located just off Kokusai Dori, the Heiwa Dori Shopping Street is a bustling area filled with small shops selling everything from clothes and accessories to souvenirs and snacks. It’s a great place to pick up unique gifts and experience local culture.
Noteworthy spots:
- Traditional souvenir shops
- Handicrafts and local art
- Street food stalls and small eateries
Okinawa Main Island offers a diverse shopping scene that caters to all tastes and budgets. From luxurious malls and outlet stores to traditional markets and quirky boutiques, there’s something for every shopper. So pack your bags, put on your most comfortable shoes, and get ready for an unforgettable shopping adventure in Okinawa!