Shopping in Seoul – 5 Best Districts to Find Korean Fashion & Clothing
![](https://www.agoda.com/wp-content/uploads/2018/10/Experience-Seoul_shopping_Featured-photo_shoppers-in-Seoul.jpg)
Shopping in Seoul can mean browsing through antiques at a flea market or pricing designer handbags in a world-renowned boutique. Many of Seoul’s shopping areas stay aglow 24 hours a day and feature everything from art galleries to rock concerts. For cheap deals brimming with culture, take your earth-friendly shopping bag to Insadong. Want to make more of a fashion splash? Glitzy Apgujeong is your home away from home.
AGODA EXTRA: South Korean teenagers love their plastic surgery! In fact, most students entering university have already had some work done, and Korean parents are all for it. Because plastic surgery is such a popular “pastime” in Seoul, procedures are affordable and easy to book. You’ll probably even find a pamphlet in your hotel room offering the best prices at the nearest cosmetic center!
1. Bargain at a local market, or shop at fine fashion malls in MYEONGDONG
You’ll get a lot more than you bargain for while shopping in Myeongdong. Hunt for souvenirs and cheap clothing at Myeongdong Street Market, or kick it up a notch by browsing through designer boutiques at Lotte Department Store and M PLAZA. For the latest fashion trends and a little weekend entertainment, head to Lotte Young Plaza and Noon Square.
Check In to Karak Tourist Hotel, Step Out to Lotte Department Store
Discover more guest houses and hostels in Myeongdong
2. Shop during the day, and stay for evening happy hour in DONGDAEMUN
With more than 25 shopping malls and 30,000 local boutiques, Dongdaemun District is an obvious place to shop in Seoul. Shop like a local at Dongdaemun Market, where you’ll find everything from silk fabrics to pet products. The market is popular during the day for its vast selection of clothing, electronics and street food, which you’ll find on Mukja Golmok food street. At night, the area delivers some of Seoul’s most vibrant nightlife with musical performances, festivals and even fashion shows. Once you’ve satisfied your street shopping desires, do some retail therapy at nearby malls like Good Morning City, Doota Mall and Migliore Dongdaemun.
Check In to Beige Hostel, Step Out to Dongdaemun Market
Discover more motels and hostels in Dongdaemun
3. Hang with college kids who love flea markets and art in HONGDAE
Home to Hongik University Seoul Campus, Hongdae caters to younger crowds and up-and-coming artists. The main draw to the area is Hongdae Shopping Street, favored for its cache of bargains and outdoor stage performances. On weekends, students flock to Hongik Children’s Park, where local artists and craftsmen showcase their wares at Hongdae Free Market. The best place for indoor shopping in Hongdae is KT&G Sangsangmadang. This 11-story giant features an art gallery, live performance hall, cinema and an art square, where locals display their handmade arts and crafts.
Check In to The Win Art House, Step Out to Hongdae Free Market
Discover more guest houses and apartments in Hongdae
4. Flaunt a new Chanel bag in a plastic surgery center in APGUJEONG
Step into Seoul’s elite shopping district in Apgujeong to find the city’s link to high-end fashions and the secrets to flawless beauty. The area’s main point of interest is Apgujeong Rodeo Street, which not only contains wall-to-wall boutiques and accessory shops but also plastic surgery centers, beauty salons and dermatology clinics. Galleria Department Store is the district’s other star attraction.
Check In to Dormy Inn Premium Seoul Garosugil, Step Out to Apgujeong Rodeo Street
Discover more guest houses and serviced apartments in Apgujeong
5. Dig through antique stores and local memorabilia shops in the alleyways of INSADONG
Insadong is one of Seoul’s most historic districts, so it’s no surprise that the area is brimming with antique stores, art galleries and teahouses. Aside from Insadong Ssamjigil, you won’t find many major shopping malls here, but you will find Insadong Street. Make your way through the winding alleyways to find authentic hanbok (traditional clothing) and hanji (stationery), as well as local artwork, pottery and vintage toys. You easily can spend an entire day on Insadong Street, but while you’re in the area, you should check out Kyungin Museum of Fine Art. Gana Art Center and Hakgojae Gallery are excellent stops, too.
Check In to Tea Hanok Guesthouse, Step Out to Insadong Street
Discover more guest houses and hostels in Insadong
You may also like
![A Culinary Adventure: The Ultimate Guide to Where to Eat in Kuching image](https://www.agoda.com/wp-content/uploads/2024/07/Sarawak-Laksa-featured-526x320.jpg)
Discover the best places to eat in Kuching with our ultimate food guide. From Laksa Sarawak to Kolo Mee, explore the top restaurants, cafes, and night markets for an unforgettable culinary experience.
![Ultimate Guide to Alishan Accommodation: Discover the Best Places to Stay in Chiayi image](https://www.agoda.com/wp-content/uploads/2024/07/train-station-at-Alishan-National-Park-featured-526x320.jpg)
Explore the best places to stay in Chiayi with our ultimate guide to Alishan accommodation. Find hotels, B&Bs, luxury stays, and more.
![Experience Yilan: Essential Attractions You Can't Miss image](https://www.agoda.com/wp-content/uploads/2023/12/Featured-image-Yilan-526x320.jpg)
Discover the top must-visit attractions in Yilan, Taiwan, including natural hot springs, night markets, and scenic spots. Plan your perfect trip to Yilan with our comprehensive guide.
![Ultimate Foodie's Guide to Los Angeles: Must-Try Eats and Hidden Culinary Gems image](https://www.agoda.com/wp-content/uploads/2024/07/French-Dip-sandwich-featured-526x320.jpg)
Discover the best eats and hidden culinary gems in Los Angeles with our ultimate foodie's guide. Explore top restaurants, street food, unique dishes, and more!
![Explore India with Ease: 30-Day Free e-Tourist Visa Now Available for Thai Travelers image](https://www.agoda.com/wp-content/uploads/2024/07/India-National-Flag-featured-526x320.jpg)
Discover the wonders of India with the new 30-day free e-Tourist visa available for Thai travelers. Plan your trip, explore top destinations, and enjoy a seamless visa application process from July 1, 2024, to December 31, 2024. Find out how to apply, top attractions to visit, and practical travel tips in our comprehensive guide.
![Exploring Kobe: A Journey Through Japan's Hidden Gem image](https://www.agoda.com/wp-content/uploads/2024/07/kobe-japan-featured-526x320.jpg)
Discover the best attractions and hidden treasures of Kobe in this ultimate travel guide. From cultural landmarks to culinary delights, explore Kobe like never before.
![The Ultimate Culinary Journey: Discovering the Best Restaurants in Mumbai image](https://www.agoda.com/wp-content/uploads/2024/07/Mutton-Biryani-featured-526x320.jpg)
Explore the ultimate list of the best restaurants in Mumbai. From fine dining to street food, discover where to eat in Mumbai and experience the city's rich culinary culture.
![The Best of Macau: Must-See Attractions and Activities for Every Traveler image](https://www.agoda.com/wp-content/uploads/2024/04/Macau-Las-Vegas-of-Asia-526x320.jpg)
Discover the top attractions and activities in Macau. From historic sites to exciting nightlife, this guide covers everything you need to see and do in Macau.
![A Culinary Journey Through Goa: Top Spots to Savor Authentic Goan Cuisine image](https://www.agoda.com/wp-content/uploads/2024/07/Mutton-Biryani-featured-526x320.jpg)
Discover the best places to eat in Goa with our comprehensive guide. From beach shacks to fine dining, experience authentic Goan cuisine.
![Phuket Paradise: Your Ultimate Travel Guide to Island Bliss image](https://www.agoda.com/wp-content/uploads/2024/04/Featured-image-Phang-Nga-Bay-Phuket-Thailand-526x320.jpg)
Discover the ultimate guide to Phuket, Thailand's tropical paradise. Explore breathtaking beaches, cultural sites, adventurous tours, and delicious cuisine.
![Escape to Serenity: The Ultimate Guide to Cameron Highlands, Malaysia image](https://www.agoda.com/wp-content/uploads/2024/01/Featured-image-sunrise-over-hilly-tea-plantation-in-Cameron-Highlands-526x320.jpg)
Discover the best things to do in Cameron Highlands, Malaysia with our ultimate travel guide. Explore tea plantations, strawberry farms, adventure trails, and more! Plan your trip now.
![Savoring Yokohama: A Culinary Journey Through Chinatown Lunch Delights image](https://www.agoda.com/wp-content/uploads/2024/07/Pan-fried-Xiao-Long-Bao-Yokohama-Chinatown-Featured-526x320.jpg)
Embark on a culinary adventure in Yokohama Chinatown. Discover the best lunch spots, authentic Chinese dishes, and local dining experiences. Plan your food tour now!
![Experience Unparalleled Elegance: A Comprehensive Guide to Nagoya's Luxury Hotels image](https://www.agoda.com/wp-content/uploads/2024/02/Featured-image-Nagoya-Castle-and-cherry-blossom-season-Nagoya-Japan-526x320.jpg)
Discover the best luxury hotels in Nagoya with our comprehensive guide. Explore top-tier accommodations, amenities, exclusive experiences, and insider tips for an unforgettable stay.
![Discover Culinary Delights: Top Restaurants in New Delhi and NCR image](https://www.agoda.com/wp-content/uploads/2024/07/Mutton-Biryani-featured-526x320.jpg)
Explore the best restaurants in New Delhi and NCR, from fine dining spots to street food havens. Find out where to eat in Delhi for an unforgettable culinary experience.
![Savoring Hat Yai: A Culinary Guide to the Best Eats in Thailand's Southern Gem image](https://www.agoda.com/wp-content/uploads/2024/07/hat-yai-food-featured-526x320.jpg)
Discover the must-visit food spots in Hat Yai with our comprehensive culinary guide. From bustling night markets to serene cafes, find out where to eat in Hat Yai.
![Discover the Best Tourist Spots in Hua Hin / Cha-am: Your Ultimate Travel Guide image](https://www.agoda.com/wp-content/uploads/2024/07/hua-hin-thailand-featured-526x320.jpg)
Explore the best attractions, activities, and experiences in Hua Hin and Cha-am with our comprehensive travel guide. Discover hidden gems, cultural landmarks, and more.
![Discover Bangalore on a Budget: Top Free Things to Do in the Garden City image](https://www.agoda.com/wp-content/uploads/2024/07/ISKCON-Temple-bangalore-featured-526x320.jpg)
Explore the best free activities and attractions in Bangalore with our comprehensive travel guide. Enjoy the Garden City without breaking the bank.
![Ipoh Food Adventure: Must-Try Delicacies and Hidden Gems image](https://www.agoda.com/wp-content/uploads/2024/07/chee-cheong-fun-ipoh-malaysia-featured-526x320.jpg)
Discover the best eats in Ipoh with our ultimate food adventure guide. From must-try delicacies to hidden gems, experience the authentic tastes of Ipoh.
![Exploring Vung Tau: Top 25 Things to Do in Vietnam's Coastal Paradise image](https://www.agoda.com/wp-content/uploads/2024/07/vung-tau-vietnam-featured-526x320.jpg)
Discover the best attractions, activities, and must-see places in Vung Tau with our in-depth travel guide. Your ultimate checklist for an unforgettable trip!
![Celebrating Indonesia’s Independence Day in Semarang: A Festive Guide to Hari Kemerdekaan RI image](https://www.agoda.com/wp-content/uploads/2024/05/semarang-night-526x320.jpg)
Discover how to experience Indonesia's Independence Day in Semarang with this travel guide. Explore cultural events, parades, culinary delights, and more on Hari Kemerdekaan RI.
![A Culinary Journey: Top Places to Eat in Kota Kinabalu for Every Food Lover image](https://www.agoda.com/wp-content/uploads/2024/07/Malaysian-cuisine-Hinava-featured-526x320.jpg)
Discover the best dining spots in Kota Kinabalu, from delicious street food to luxurious fine dining. Explore local cuisines, must-try dishes, and more.
![](https://www.agoda.com/wp-content/uploads/2018/10/Experience-Seoul_shopping_Featured-photo_shoppers-in-Seoul.jpg)
Last Updated: October 10, 2023
Shopping in Seoul can mean browsing through antiques at a flea market or pricing designer handbags in a world-renowned boutique. Many of Seoul’s shopping areas stay aglow 24 hours a day and feature everything from art galleries to rock concerts. For cheap deals brimming with culture, take your earth-friendly shopping bag to Insadong. Want to make more of a fashion splash? Glitzy Apgujeong is your home away from home.
AGODA EXTRA: South Korean teenagers love their plastic surgery! In fact, most students entering university have already had some work done, and Korean parents are all for it. Because plastic surgery is such a popular “pastime” in Seoul, procedures are affordable and easy to book. You’ll probably even find a pamphlet in your hotel room offering the best prices at the nearest cosmetic center!
1. Bargain at a local market, or shop at fine fashion malls in MYEONGDONG
You’ll get a lot more than you bargain for while shopping in Myeongdong. Hunt for souvenirs and cheap clothing at Myeongdong Street Market, or kick it up a notch by browsing through designer boutiques at Lotte Department Store and M PLAZA. For the latest fashion trends and a little weekend entertainment, head to Lotte Young Plaza and Noon Square.
Check In to Karak Tourist Hotel, Step Out to Lotte Department Store
Discover more guest houses and hostels in Myeongdong
2. Shop during the day, and stay for evening happy hour in DONGDAEMUN
With more than 25 shopping malls and 30,000 local boutiques, Dongdaemun District is an obvious place to shop in Seoul. Shop like a local at Dongdaemun Market, where you’ll find everything from silk fabrics to pet products. The market is popular during the day for its vast selection of clothing, electronics and street food, which you’ll find on Mukja Golmok food street. At night, the area delivers some of Seoul’s most vibrant nightlife with musical performances, festivals and even fashion shows. Once you’ve satisfied your street shopping desires, do some retail therapy at nearby malls like Good Morning City, Doota Mall and Migliore Dongdaemun.
Check In to Beige Hostel, Step Out to Dongdaemun Market
Discover more motels and hostels in Dongdaemun
3. Hang with college kids who love flea markets and art in HONGDAE
Home to Hongik University Seoul Campus, Hongdae caters to younger crowds and up-and-coming artists. The main draw to the area is Hongdae Shopping Street, favored for its cache of bargains and outdoor stage performances. On weekends, students flock to Hongik Children’s Park, where local artists and craftsmen showcase their wares at Hongdae Free Market. The best place for indoor shopping in Hongdae is KT&G Sangsangmadang. This 11-story giant features an art gallery, live performance hall, cinema and an art square, where locals display their handmade arts and crafts.
Check In to The Win Art House, Step Out to Hongdae Free Market
Discover more guest houses and apartments in Hongdae
4. Flaunt a new Chanel bag in a plastic surgery center in APGUJEONG
Step into Seoul’s elite shopping district in Apgujeong to find the city’s link to high-end fashions and the secrets to flawless beauty. The area’s main point of interest is Apgujeong Rodeo Street, which not only contains wall-to-wall boutiques and accessory shops but also plastic surgery centers, beauty salons and dermatology clinics. Galleria Department Store is the district’s other star attraction.
Check In to Dormy Inn Premium Seoul Garosugil, Step Out to Apgujeong Rodeo Street
Discover more guest houses and serviced apartments in Apgujeong
5. Dig through antique stores and local memorabilia shops in the alleyways of INSADONG
Insadong is one of Seoul’s most historic districts, so it’s no surprise that the area is brimming with antique stores, art galleries and teahouses. Aside from Insadong Ssamjigil, you won’t find many major shopping malls here, but you will find Insadong Street. Make your way through the winding alleyways to find authentic hanbok (traditional clothing) and hanji (stationery), as well as local artwork, pottery and vintage toys. You easily can spend an entire day on Insadong Street, but while you’re in the area, you should check out Kyungin Museum of Fine Art. Gana Art Center and Hakgojae Gallery are excellent stops, too.
Check In to Tea Hanok Guesthouse, Step Out to Insadong Street
Discover more guest houses and hostels in Insadong
You may also like