A bit about our branding
The Agoda name and logo
Believe it or not, Agoda is a totally made-up word with no real meaning. When our founders launched the company, they just wanted a unique and catchy name that started with an “a” so it would be more findable on the Internet. It also kind of sounds like “I go to…” and rhymes with “pagoda”—both nice coincidences considering we’re an Asia-based travel company.
Evolution of the logo
The Agoda logo has also undergone a few revisions since we launched in 2005. Today, it features our custom Agoda font.
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The Agojis in Brand Campaigns - India
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The Agojis in Brand Campaigns - Japan
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The Agojis in everyday promotional campaigns